"Explore with Etisalat" at the GITEX Technology Week

This year, Etisalat is promising with one of its strongest participations in the history of the event. Etisalat would also be hosting "Etisalat Conference Day", on 21st October, 2008.

Etisalat is also a platinum sponsor of the GITEX Digital Game world.

Etisalat units and subsidiaries will be participating in GulfComms including Mobily, Etisalat Misr, Etisalat Afghanistan, PTCL, Atlantic Telecom, Canar, Etisalat Nigeria, and Zantel, exhibiting the corporation's strong international foothold.

Etisalat's stand will also host many international partners like Microsoft, Cisco, Orange, Avaya and Soft@home who will display their services in partnership with Etisalat.

Commenting on Etisalat's participation, Essa Al Haddad, Chief Marketing Officer, Etisalat, said:

"GITEX provides a perfect platform for Etisalat to demonstrate its strong international presence, the ingenuity behind Etisalat's customer-centric solutions and services, our robust and mutually rewarding partnerships and the holistic power of Etisalat brand. This year at GITEX Etisalat invites its customers, partners and stakeholders to "explore" Etisalat's diversity in terms of size and scale of operations, technology dominance, and intellectual leadership in this part of the world"

This year, Etisalat has expanded its participation to cover three big events during GITEX Technology Week:

Gulfcomms 2008:
Etisalat's stand based in Zabeel hall ZA-1 is going to be the largest (1448 square meters) in this event.

Etisalat plans to unveil multiple new technologies and solutions along with exciting promotions, both for enterprise and individual consumers and present live entertainment at the stand.

The stand consists of three main sections - Enterprises Services and Smart Solutions, Consumer Solutions and Etisalat International.

Enterprise Services and Smart Solutions will showcase many innovative solutions focused on providing business connectivity, business mobility, Managed ICT and e-business services, customized for enterprises to help them reduce cost while increasing efficiency and business productivity.

Consumer Solutions will include demos for Etisalat's existing and new services and showcase innovative technologies that aim to increase convenience and coverage while providing maximum value to the individual customers.

The stand will display latest in mobile services, fixed line, internet, e-vision, digital home, reach entertainment, more and contact center solutions.

The International section will showcase company's international investments and subsidiaries.

Additionally Etisalat units like Etisalat Academy Carrier and Wholesale will also be present.

GITEX SHOPPER and GITEX Digital Game World:
Etisalat is participating for the first time in the GITEX SHOPPER from October 18th - 24th, in the Airport Expo - Dubai. The stand will include latest products and solutions along with a wide range of Etisalat's services. Etisalat is also the main sponsor for Gitex Digital Game World, one of the most advanced platforms for video gaming segment.

GITEX Global Conference:
Etisalat is also an active participant and sponsor of the "GITEX Global Conference" an event that will host a series of conferences, discussion panels and meetings that attract VIPs and leading companies in the ICT sector world wide.

During the conference, Etisalat will organize "Etisalat's Day" on October 21st, displaying the latest technologies and solutions in association with partners including Microsoft, Cisco and Avaya.

"Explore" is a unique theme that encourages our customers to work in conjunction with Etisalat to help us create pioneering and innovative services. We will demonstrate some of our existing services during GITEX and will also allow our customers to preview some of the new services that we are planning to launch in the future. We are sure that the visitors to our stand will be able to explore an unmatched experience, be it technology, innovation or entertainment."

added Mr. Haddad.

Etisalat invites its customers, partners, and stakeholders to GITEX Technology Week and looks forward to interacting with them in the action-packed 5 day extravaganza.

Etisalat will also broadcast the latest announcements and news during GITEX through its Mobile TV technology on Sama Dubai TV Channel.