Shure all the way in largest Mall

In the lot of equipment, some key products supplied include 36 channels of the UHF-R Series together with the KSM9 microphone, which is the flagship cartridge for the wireless range. The UHF-R series is the most powerful and flexible wireless system to date from Shure. The system masters the high pressure and extreme conditions of any large-scale touring or installation environment while delivering uncompromising Shure sound. Rock-solid engineering, the latest technology, and unparallel RF performance provide sound professionals with all the features and flexibility they need to tightly control up to 108 systems for the most elaborate productions.

The Dubai Mall, which is set to open in Q4 of 2008 is set to become the biggest mall in the world set aside the Burj Dubai which is currently the world's tallest tower. The mall on completion will comprise a total area of 5.9 million square feet boasting an Olympic-sized ice-skating rink, the world's largest aquariums and the world's first SEGA indoor theme park, to name just a few attractions.

Chicco Hiranandani, Business Development Manager at NMK,said:

"We are obviously happy to see Shure being used in a prestigious project such as Dubai Mall. We would not expect anything less as such an application would require a product that offered scalability, ruggedness and reliability."