Addressing a press conference in Dubai on 14 October to announce Jumbo's participation at the region's largest IT exhibition, Mr. Peter McElwaine, Chief Executive Officer, Jumbo Electronics, said that Gitex, the most popular IT exhibition in the region, provided Jumbo a platform to reaffirm its dominant position in the sphere of technology retailing.
Mr. McElwaine said:
"As the leader in technology retailing in the region, and the single largest IT exhibitor at Gitex Shopper, we are genuinely excited as we look forward to celebrating another year with Gitex. In fact, Jumbo has had 18 years of successful partnership with Gitex. Our association and involvement is such that we are instrumental in creating a property that makes Jumbo synonymous with Gitex. Our theme this year "Jumbo is Gitex" reinforces that message. Throughout our partnership, we have seen how this event grow from strength to strength, and as it has grown so have our IT sales."
He added: "Dubai is all about great shopping. Dubai is the regional hub of technology - and at Gitex Shopper, the world's top technology products can be all found under one roof at amazing prices at Jumbo. This Gitex it's all about fantastic promotions; amazing deals; and a huge variety of freebies and giveaways. Jumbo is the place to be this Gitex. By offering great deals, and an impeccable service to visitors, Jumbo is keen to ensure that all our customers have a highly rewarding experience."
Explaining the mechanics of Jumbo's astonishing promotion, JP Nambiar, Head - Retail, Jumbo Electronics said that a total of 138 free laptops are up for grabs during the week-long Gitex Shopper. Additionally, every customer who makes a purchase will be assured of a bundle prize package.
"Our win-a-laptop every hour promotion was a big hit at Gitex Shopper last year, and due to its growing popularity, we have stepped up the excitement this year by offering two free laptops every hour and other exciting prizes. Shoppers spending a specific amount of money on IT and office automation products at the Jumbo stalls and select Jumbo stores during Gitex Shopper are entitled to a raffle coupon for the hourly draw for the laptops," he added.
The Jumbo stand at Gitex Shopper has always been extremely popular among visitors. This year Jumbo has created exclusive stalls for partner brands to give shoppers the special and personal attention they need to help them make an informed purchasing decision at their own convenience. The stall-within-stall concept will showcase the latest and widest choice of quality products from global consumer electronics and technology giants - Acer, Apple, Asus, Brother, Compaq, Dell, Epson, Fujitsu-Siemens, HP, HTC, I-Mate, Lenovo, LG, Linksys, Motorola, Nokia, Samsung, Sony, Sony-Ericsson, Toshiba, VAIO, and many more.
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