ADNH partners with Reed Exhibitions for Equip'Hotel Middle East's inaugural edition

The event will be held in Abu Dhabi, December 14-16, 2008.

Hamad Bin Khalaf Al Otaiba, Assistant Director General, Business Development and Sales and Marketing, ADNH, said:

"We are proud to be associated with Reed Exhibitions in supporting leading initiatives that help raise the profile of UAE's hotel sector regionally and internationally. The Equip'Hotel Middle East show is undoubtedly one of the foremost initiatives that will help to bolster the sector in the region, and acts as an ideal platform for key industry players."

"The expansion of hotel brands and airlines within the region and the increase in visitor traffic has seen a continuous upward spiral over the recent past. We are very confident that the hotel sector will continue to expand rapidly and will see large scale investments. An industry-specific event like Equip'Hotel is extremely timely," he added.

Ara Fernezian, Group Exhibition Director, Reed Exhibitions, said: "We are very pleased to receive the support of ADNH for the forthcoming Equip'Hotel Middle East show. ADNH is the leading hospitality group with more than three decades of experience in the industry and owns and manages some of the world's top hotels brands. Their support will provide a boost to the event."

Quoting a recent study by Lodging Econometrics which has shown that the total construction pipeline in the Middle East stands a record figure of 527 projects with approximately 156,000 guestrooms at the end of Q1 this year, Fernezian added, "the region represents one of the most dynamic markets for the hospitality sector and we believe that the exhibition will act as an excellent platform to showcase the latest developments from the hotel, restaurant, catering industries and a wide range of related sub-sectors."

Exhibitors at the event will include companies from across the entire industry segment representing 14 sectors comprising Building Layout & Fitting products, Tableware, Laundry, Coffee Making & Bar equipment, Hotel & Restaurant concepts, Food & Beverage, Vending, Kitchen Equipment, Linen & Professional wear, Furniture & Design, Guest Amenities, Spas, Bathroom & Wellness and Sound & Lighting Technologies.

Visitors at the show will include buyers from international hotel groups, officials managing hotel apartments and tourist facilities, restaurant and catering operators, chefs, distributors, importers, wholesalers, educational institutions, government authorities, investors, promoters, developers, design and planning consultants, architects and interior decorators.
More than 150 exhibitors from over 15 countries will display a wide array of products, services, technologies and concepts used by the hospitality industry.

Some of the confirmed exhibitors include Samsung, Alpha Data, Swede Dreams, Ariane Systems Group, Nakkash Gallery, Kings Stores Hospitality, Reem Asia Trading LLC, Procurio General Trading LLC, Teledex, Go In GMB, Neos Interactive and many more. A structured visitor promotion program is expected to attract more than 3,000 key buyers from the hotel industry in the GCC countries.