Fifth Media seeks distributors in Gitex 2008

The company hopes to meet potential distributors from Middle East, North Africa and Eastern Europe countries to enlist their networks to penetrate target markets.

Yogi Babria, the Chief Program Officer of Fifth Media, said:

"AXIA SOHO is a great innovative device that enhances and embraces new technologies to improve work life and business processes by facilitating broadband penetration and improving office efficiency and competitiveness."

"By marketing the AXIA SOHO, channel partners open new possibilities of acquiring business customers, creating new revenues and offering value added services," Babria added.

"AXIA SOHO is an award winning product that will bring greater business growth and sustainability to our channel partner businesses," added Yogi. "New compelling variants are in pipeline to propel our mutual businesses to unprecedented new heights."


The AXIA SOHO is designed for small to mid-sized businesses to have effective and sophisticated communications system that is usually deployed by major corporations. It offers unique features and convenience to SMB/SME, specifically tailored to meet the critical needs of wireless broadband, PBX phone system, data communications, and computing requirement.

AXIA SOHO is positioned as a VOIP PBX to attract adopters. It will also encourage SMS Marketing for businesses; user will have the options to communicate using SMS and Email in a single device. Visitors to Fifth Media's booth at Gitex will be able to experience the applications.