HP Middle East breathes fresh air into Gitex Shopper 2008

Present at the show through a large dedicated stand and three kiosks, HP aims to utilise Gitex Shopper 2008 as a platform to get closer to its customers and engage with them in memorable hands on experiences.

As part of its overall Shopper experience, HP will also be running a range of promotions and activities on its stand designed to give visitors a unique interactive experience.

The air tunnels will also offer other interesting prizes of printers, iPaqs, notebooks and Touchsmart PCs.

Other activities on the stand include an interactive freezing game with the visitors where the last participant to move gets a chance to catch one of the coupons flying in the air tunnels and win one of the HP prizes.

"Our success is largely due to our close relationship with our consumers."

said Amr Hassan, General Manager, Imaging and Printing Group, HP Middle East.

"We are committed to making our consumers' experiences richer and more rewarding, our participation at Gitex Shopper aims to get us closer to our consumers and partners. Listening to the needs of our customers is key and shows like Gitex are perfect for them to benefit from getting to grips with the latest technologies."

During the show, HP will be launching its latest line-up of Imaging and Printing and Personal Systems solutions including new state-of-the-art printers for home and office, consumer notebooks, advanced touchscreen PCs and iPAQs.

HP's stand Gitex Shopper 2008 will consist of various digital lifestyle zones, with trained HP experts on hand to provide consumers with in-depth information, assistance and education as part of their visitor experience.