• HSBC

WD best selling portable drives put half a terabyte of storage in the palm of your hand

  • United Arab Emirates: Tuesday, October 14 - 2008 at 14:44
  • PRESS RELEASE

Catering to consumers on the go with the world's most popular portable storage offerings, Western Digital today introduced its new 500 GB capacity My Passport Portable USB Drives which are designed to make it easy to store a half a terabyte of music, videos or photos and carry them in the palm of your hand, available now at WD's online store, the new 500 GB capacity is offered on the My Passport Elite and My Passport Essential portable drive models.

A recent consumer study conducted by WD of 1,559 external hard drive users revealed that 54% of survey respondents wished that there was an automatic way to back up their computer without having to think about it. My Passport Elite portable drives are equipped with software to automatically back up consumers' ever-growing collection of personal media and digital files.

Weighing in at less than seven ounces and designed to withstand the rigors of everyday use, the new 500 GB My Passport portable drives are small enough to fit in a pocket or backpack for easy portability. My Passport users benefit from WD's leadership in hard drive manufacturing. WD has the in-depth expertise to build enclosures that are designed to protect users' data.

Didier Trassaert, Senior Director of Western Digital's EMEA Branded Products,said:
"In our mobile society, there is an increasing desire to have your data collection at your finger tips at all times. The new My Passport 500 GB portable drives provide the convenience of a compact USB-powered drive with the high capacity previously only available in larger desktop drives."


WD's My Passport Portable USB Drives with 500 GB capacity are available now at WD's online store . MSRP for the My Passport family of portable drives with 400 GB and 500 GB capacities ranges from $179.99 to $219.99 depending on model. The My Passport Elite and My Passport Essential portable drives are offered in the following capacities: 160 GB, 250 GB, 320 GB, 400 GB and 500 GB.


Unique features of the My Passport Elite and My Passport Essential portable drives include: USB-bus powered, which eliminates the need for an external power adapter; synchronization software that lets users sync their changes and protect their information with 128-bit encryption; plug-and-play capability with gaming consoles to make it easy to play music and view photos and video files on a TV. My Passport Essential portable drives are available in eleven fashionable color

Additional features of the My Passport Elite portable drives include:

- Capacity gauge that enables users to know at-a-glance how much space is available;

- Powerful automatic backup software lets users designate files and folders for automatic and continuous backup;

- Retrieve forgotten files from the road from any MioNet enabled PC (compatible with Windows only) and copy them to My Passport portable drive using the unique MioNet Key™ software;

- Available now in four elegant, soft-touch colors: bronze, titanium, westminster blue and cherry red; and Industry leading 5-year limited warranty.
WD best selling portable drives put half a terabyte of storage in the palm of your hand. 
WD best selling portable drives put half a terabyte of storage in the palm of your hand.
Article Options
Log in to request more information from Western Digital Middle East

Notes and Media Contacts »

About Western Digital
Western Digital, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect manage and use digital information. The company produces reliable, high-performance hard drives that keep users' data accessible and secure from loss. WD applies its storage expertise to consumer products for external, portable and shared storage products.
WD was founded in 1970. The company's storage products are marketed to leading systems manufacturers, selected resellers and retailers under the Western Digital and WD brand names. Visit the Investor section of the company's Web site to access a variety of financial and investor information.

Western Digital, WD, the WD logo and MioNet are registered trademarks in the U.S. and other countries; My Passport Elite, My Passport Essential and MioNet Key are trademarks of Western Digital Technologies, Inc. All other brand and product names that may be mentioned herein are the property of their respective companies. One gigabyte (GB) = 1 billion bytes. One terabyte (TB) = one trillion bytes. Total accessible capacity varies depending on operating environment.

For further information about Western Digital in MENA region, please contact:
Nishoo
Channel Marketing Manager - Middle East & Africa
Tel: 009714-8813234

For all media enquiries, please contact:
Elaine D'Souza
Active PR
Tel: 009714-3643085

Disclaimer »

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions