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Saturday, December 5 - 2009

Rainbeau appears In Dubai

  • United Arab Emirates: Thursday, October 16 - 2008 at 16:34
  • PRESS RELEASE

The city's yoga enthusiasts are head over heels as world famous yoga expert Rainbeau Mars made her first appearance in the Middle East.

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  • Rainbeau appears In Dubai.
    Rainbeau appears In Dubai.
A resident of Los Angeles, California, Rainbeau Mars imparted her innovative style on 60 of Dubai's enthusiasts with two exclusive yoga sessions run by adidas.

The public sessions were the culmination of a 3 week in-store campaign run by adidas entitled "Get Ready to Play Yoga", offering the public a chance to take part in the sessions.

Previous clients under her instruction have included celebrities such as Ben Stiller, Owen Wilson and David Duchovny, alongside sports stars such as Steffi Graf and Laila Ali, the daughter of Mohammed Ali.

Rainbeau Mars kick-started her Dubai yoga day with a private session for 20 Fitness First instructors, held at Layali Terrace, Madinat Jumeirah, Mina A'Salam.

"Yoga can enhance your performance in every aspect of your daily life," said Eduard Massier, marketing and business development director at adidas Emerging Markets.

"It's an immensely popular and growing sport in the UAE. We're delighted to bring Rainbeau Mars to Dubai and give the public a chance to have a session with the leading exponent of the sport."

Rainbeau Mars has been practicing ashtanga yoga for more than 14 years and is credited with pushing the sport to new levels, including the development of 'adidas yoga' based on Ra'Yoka, a unique hybrid of yoga, martial arts and core conditioning.

It is a distinctive combination of breath-centered yoga flow with dynamic lunges and twists, integrating core strength with the fine balance muscles in the joints all while maintaining flexibility.

This yoga expert believes that wearing the right clothes improves her practice because what she wears is representative of her mood at that particular time.

She is the sports ambassador for the adidas women's collection and has worked in collaboration with adidas to develop innovative product concepts, including the recently launched adidas Yatra and TechFit collection of yoga apparel and footwear.
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Notes and media contacts

About Rainbeau Mars
Rainbeau Mars is a yoga professional, lifestyle coach, and author of successful Yoga DVDs and books based in Los Angeles. She holds a Yoga Master status and represents the new generation of yoga instructors. Prior to establishing herself as a yoga professional and creating seven successful DVDs such as "Yoga for Beauty", Rainbeau worked as a model and actress appearing in numerous high profile films, commercials and music videos.

Rainbeau is an inspiration for today's woman. She embodies individuality and passion, and exudes positive energy within the sport making her the perfect fit for our women's initiative. In practicing yoga, athletes will actually discover new muscles, learn breathing techniques and prevent injuries. When an athlete has focus, balance, coordination, endurance, stamina and flexibility which are the benefits of yoga, then they can really improve their overall performance.

Rainbeau is the global yoga ambassador for adidas since Spring 2007 and has been the face of various global adidas yoga campaigns.


About adidas yoga
adidas lead technologies are built into the woman's yoga range such as ClimaLiteŽ, lightweight breathable fabrics designed to keep the body cool and dry, and TECHFIT™ compression products, designed to improve joint alignment, muscle balance and posture.

Products include:
• adidas Yoga Yatra Studio Vest
• adidas Yoga Yatra Studio Pant
• adidas Yoga Yatra Studio Wrap
• adidas Pilates Icara yoga pumps
• adidas TECHFIT Yoga TPU Tee
• adidas TECHFIT Yoga TPU Tight

The range is available at select adidas outlets across the UAE.

Hadeel Abu-Gharbieh
Brand Marketing Manager - Sports Performance
Fax: +971-4-222 6675

OR

Jon Pryor
Impact Porter Novelli
Fax: +971-4-3344556

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