VisitBritain entices visitors to 'Live like Bond'

Premiering 31 October and coming out in theatres in the UAE November 4th 2008, the latest installation of the wildly popular Bond film series has already generated buzz and excitement among moviegoers in the region.

In the film Daniel Craig reprises his role as agent 007, one the most iconic characters in motion picture history.

To celebrate this beloved British institution, VisitBritain is offering special holiday itineraries that blend the discerning sophistication of James Bond's world, where contemporary attractions, world-class amenities and historic Bond-inspired locales meet.

According to VisitBritain, the film has the potential to attract millions of visitors from around the world seeking to live the James Bond lifestyle and provides an excellent platform to showcase the high-end attractions and quintessential amenities that the UK has to offer.

"The James Bond film is a fantastic opportunity for us to highlight all that Britain has to offer and help reach large numbers of consumers, as we estimate 40% of potential visitors are likely to visit places they've seen on film and TV," said Carol Maddison, Marketing Manager, Visit Britain UAE.

"Bond is probably one of the most iconic British characters ever and the film continues to help draw the world's attention to Britain by tapping into our fascination with the finer things in life," she added.

"The movie has not only become a major film institution in Britain, but has generated a huge following in other parts of the world, including the UAE."

From mid-October, VisitBritain will offer a global sweepstakes inviting visitors to 'Live like Bond' in Britain. 38 prize-winners and a guest will enjoy a luxury three-night trip to Britain where they will embark on a number of James Bond-style experiences.

To commemorate the film and its creator Ian Fleming, several UK institutions will carry a James Bond theme.

London's Imperial War Museum is hosting "For Your Eyes Only," the first exhibition devoted to the life and work of Ian Fleming, while the National Motor Museum at Beaulieu will be showcasing many of the famous cars featured in classic James Bond films.