Digital home concepts to take centre-stage in Gitex Shopper 2008

"Digital convergence in home entertainment will be a major highlight at this year's show with digital entertainment systems and advanced home networking at the forefront of future trends."

Riding on this bandwagon and considering the market dynamics, leading display provider BenQ is set to release unbeatable product deals through show partners - Jacky's Electronics and Emax during the 5 day event. BenQ would run these deals at Eros Digital Home, Plug-Ins, Lulu, Hyperpanda and Carrefour retail outlets at the same time.

BenQ Middle East and Africa is participating at GITEX with a three-pronged approach, which includes decentralizing its sales efforts by partnering with local retailers, supporting the company's regional business strategy and attracting visitors with high quality, highly trusted and affordable brand identity.

Gitex Shopper would see BenQ launch its latest series of digital lifestyle products including its 47-inch and 42-inch full high definition panel LCD TV SJ4731 & SJ4231. This year's Gitex will also see BenQ introduce its significant line up products such as BenQ Full HD LCD Monitors - E2200HD, M2200HD, and hi-end projectors - MP 512ST and MP522ST Short Throw projectors.

"This is our seventh consecutive year of participation," said Bakshi. "And drawing from a series of successful participations, this year we are getting even bigger, in terms of product line up and attractive deals." Complementing this line-up are new product launches and interactive on-site demonstrations.

As always, a host of exciting deals and surprises from BenQ are on the block. Exciting offers on BenQ's latest S32 & A53 Joybooks will be a major draw - offers will be available @ Emax & Computer Depot outlet at Shopper and run outside simultaneously at Hyper Panda & Lulu Retail Outlets. BenQ will also have attractive offers on its range of projectors - MP512ST, CP220c, MP512 @ Emax and Jacky's Outlets inside Shopper. Special Offers on BenQ LCD TV's - VB3733, VL4232 and SH3731 will be available @ Emax and Jacky's. High end LCD Monitors - G2400W, G2110W & FP202W would also be on offer at Emax & Metropolitan computers.

Other than its retail partners, BenQ products would also be available at exclusive Kiosks set up to display its wide line up. Most importantly, BenQ will take part in the 'GITEX SHOPPER 2008 MEGA DRAW' wherein lucky customers will get a chance to walk away with 5 BenQ Full HD LCD TVs.

"The exhibition attracts thousands of visitors everyday who are looking at benefiting from the discounts, prizes and offers that are available on a whole range of consumer electronics and IT products, and BenQ is keen to target this audience with its offerings. We have always developed promotions that appeal to individuals and customers from all walks of life,"

said Bakshi.

"We are confident our exciting digital lifestyle product deals will further cement our ties with the regional channel network and strengthen our relationship with valued customers."