Say hello to REX and goodbye to wrinkles

Which is exactly one must pay careful attention to a remarkable new product that was unveiled in Dubai recently.

The Relaxed Expressions Toxin-Free RF Treatment REX, or GFX as it is popularly known, made its Middle Eastern debut in a fittingly relaxed function at the Al Bustan Rotana.

Introducing it to the people of the region, even before it is disclosed to the lucrative European markets, was a team of seven specialists handpicked from Europe and America each of them a distinguished name in their field.

In the audience was a selection of the biggest names in the medical field from the UAE, Lebanon and Kuwait.

Leading the pack was Dr. James Newman (MD, FACS), a facial plastic and reconstructive surgeon who has far too many impressive credits to his name to squeeze into this piece.

He took the audience through the efficacy and functioning of REX, which provided an illuminating insight into why this product is rated higher than its peers by the best experts in the world.

Designed to reduce nerve function and thereby improve facial expressions by eliminating wrinkles, REX provides a superlative alternative to surgery or neurotoxin injections, the two current treatments to inhibit nerve function in areas of the body such as the forehead. Besides being a minimally invasive option, REX is also more cost effective compared to surgery or neurotoxins for patients as well as doctors.

"The fact that it is a convenient, single visit treatment that is completely toxin free adds to the allure of this product, making it a perfect alternative to Botox and laser treatments which, although they have their advantages, the results by and large showed that they were not a permanent cure" said Dr. James Newman, who went on to demonstrate the way REX works to back up his engrossing presentation. Featuring a unique 'single needle' design, REX has the ability to precisely locate the nerve more effectively than any comparable mechanism. It keeps the doctor selective, safe and in control during the procedure, adding to the patients' comfort level.

REX is currently available in just 40 clinics across America, making it one of the best kept secrets in the medical world.

It has been pioneered by BioForm, who already have an entrant into the medical hall of fame with the revolutionary filler Radiesse, and will be exclusively distributed in the region by Kalium Group of Companies, one of the fastest growing distributors of advanced aesthetic equipment, anti-aging products and devices in the Middle East.

"Market research indicates that many patients want an alternative to surgery or neurotoxin injection, and we are very happy to be the ones to bring this product into the region ahead of more established markets like Europe" said Mr. Nazih Khattar, Managing Director of Kalium Group of Companies, who was also present at the event alongside BioForm representatives Mr. Alex Lanhorst, the director of medical affairs and Miss Roos Henrichs, the product manager.

While the REX Scientific Forum was an outstanding success, and the interactions from the brightest medical minds from Europe, America and the Middle East producing a plethora of possibilities for REX, the biggest beneficiaries will undoubtedly be the people of the region who now have access to a relaxing, wrinkle-free treatment mechanism unlike any other.