Consumers to experience Plug-ins extravaganza at Dubai Festival City during technology week

Plug-ins, the largest multi-brand consumer electronics retailer in the Middle East and member of Al-Futtaim group will offer a great many products at the Dubai Festival City precinct dedicated to consumer electronics, computer games, home appliances, information technology and telecommunications.

Ample parking area and convenient access to Dubai's most popular shopping and leisure destination will be the salient features at the Plug-ins' Great IT Experience which has been designed to provide a more focused approach to those looking for competitive prices and convenient shop-and-ship services without having to deal with ungainly crowds, traffic snarls and frustrating queues.

Nearly 100 multilingual sales staff has already been trained to convey the 'experience' factor as they await thousands of local, regional and international shoppers who throng Dubai to experience firsthand new technological developments as well as purchase the latest consumer electronics and IT products.

The Great IT Experience will also be available at all Plug-ins stores including Bur Juman, Al Ghurair City, Souk Madinat Jumeirah and Marina Mall (Abu Dhabi). Shoppers also stand to win raffle coupons and surprise gifts.

"We are continually evolving according to changing demography and Plug-ins' Great IT Experience is part of this happy evolution,"

said Vishesh L. Bhatia, Group Director - Electronics, Engineering & Technologies, Al-Futtaim group.

"With the Experience, we have once more raised the bar for consumer electronics retailing and customer expectations. The Experience will match customer expectations give them easy access to our store without having to fight for parking space and let a knowledgeable salesman understand and satisfy their needs.

"Whether they are laptops or iPods, cell phones, cameras, gaming devices or any other electronics or IT equipment, customers can avail a hands-on feel of the product they are going to buy. For others, it offers sheer aspirational value and gives them a chance to see, touch and hear latest products".

Plug-ins set the trend when it became the first big box retailer in the country offering all brands under one roof while having trained staff to help customers make informed buying decisions about products most suited to their requirements.

"Consumer electronics really is more about the consumer and not so much about the electronics. Plug-ins Great IT Experience is going to create more value for the consumer and thus create solutions to enhance lifestyles,"

Mr. Bhatia added.

Plug-ins stores are designed to put a piece of merchandise into customers' hands and teach them how to use it. Customers who like what they have tried out can then buy these items and arrange for technicians who are on standby to install them.