Arab Business Machine launches its first corporate identity

"With the new corporate identity being launched, we are demonstrating the critical need for a visual identity for ABM, which will allow us to build on our innovative brand. This will give us a visual representation that our clients and the public can identify with," said Elias Abou Rustom, Ph.D, General Manager, Arab Business Machine Ltd (ABM).

"The new logo consists of a series of abstract spiral shapes and intertwined lines attached to the verbal identity of the company. The knotted lines represent the opportunities Arab Business Machine Ltd (ABM) offers its clients and suppliers and the new avenues of business opportunities as a result,"

explained Abou Rustom.

Arab Business Machine Ltd (ABM) has already built a long-term relationship with clients through quality of service, product provision and expertise in the technology industry throughout the Middle East region.

Arab Business Machine Ltd (ABM) has been able to maintain exceptional channel management and market development expertise, at both B2B and B2C level across the Middle East region. ABM's growth and product diversification has allowed it to compete directly with IT providers in the region.

Arab Business Machine Ltd (ABM) has also exhibited at exhibitions such as Gitex, the largest IT, telecommunications and consumer electronics conference in the GCC.