cashU to launch co-branded gaming cards with Stardoll at Dubai World Game Expo

Notes and media contacts

About cashU:

Launched by Maktoob in July 2002, cashU was born as a result of a survey conducted by Maktoob.com, which revealed that only 13% of internet users were willing to use their credit cards online. There was a clear need for an internet payment solution that tackled fraud and security concerns; and also addressed the need for a payment alternative in countries where credit card penetration was extremely low.

cashU is a prepaid Internet payment service. The user can sign up for a free cashU account, which can be funded using a variety of payment methods. Funds added to the cashU account can be used to purchase products and services on cashU's growing merchant base.

cashU has provided the region with a key solution for e-commerce. cashU is a payment platform that is built upon and encapsulates the most sophisticated and up to date fraud prevention systems, cashU reduces the risk of online payments and allows for wider, safer and faster consumer participation in e-commerce.

cashU provides merchants with a solution where they can sell their goods and services on the Net, including virtual products (like online game items) or services (such as SMS or ring tones) that require micro payments. Merchants pay no setup or installation fees - and integrating cashU is quick and simple.

cashU is now available in 28 countries around the world. The cashU network connects hundreds of thousands of cashU cardholders, online and offline resellers as well as online businesses and merchants, and will continue to develop and advance rapidly.

Dubai World Game Expo (DWGE) / Dubai World Game Summit (DWGS):

DWGE is organized by INDEX Conferences & Exhibitions Organisation Est. under the Patronage of HH Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and the Arts Authority. DWGE is the computer game's gateway of MENA region and it is home of interactive gaming. The exhibition halls will be open for trade visitors from 10:00 to noon on 28th and 29th October. For public the exhibition halls are open from 29th and 30th October, 2008. The DWGE will also highlight the Dubai World Game Summit (DWGE), presented by Nokia as the Platinum Sponsor. Attendees will witness the unveiling of latest in the game industry and the vast business opportunities for the MENA region.

For further information, kindly contact:

Sriram Sharma'
Product Manager
Phone: +971 4 3602742
Fax: +971 4 3918509
P.O. Box 500074 Dubai, UAE