Damas showcases exceptional Jaquet Droz timepieces symbolizing the brand's technical achievements

The 'Grande Seconde Sports Watch', featuring an ultra-masculine design, has already attracted a great deal of attention this year. The 'Réserve de Marche Céramique', another exceptional timepiece, is a symbol of the brand's remarkable technical achievements.

Grande Seconde sw - Hommage Geneve 1784:

The 'Grande Seconde sw', from the 'Hommage Genève 1784' Collection, combines powerful graphic work with technical prowess. This timepiece is for men in search of a very special design for use under all types of circumstances: in the air, on land or at sea...being water resistant to 88 metres (288 feet).

Tawhid Abdullah, Managing Director of Damas, raved:

"The watch is an innovative, contemporary interpretation of the iconic 'Grande Seconde', which draws its inspiration from a heritage rooted in the mastery of complicated mechanisms. Assembling technical parts in a way that shows off the brand codes to perfection, the creative team at Jaquet Droz combined a striking new arrangement of volumes with sleek, harmonious lines."

The claws and horns, carved into the solid metal, are hollowed out to accentuate the sporty look of the watch. The lugs protect the crown. Finely fluted, the bezel gives the timepiece a touch of pedigree. The inclined planes of the ring, shaped like a figure eight in relief, reflect the light, giving the dial a three-dimensional appearance. The numerals are printed on the inclined ring itself, a technical exploit to which only the Jaquet Droz craftsmen hold the secret.

Day and night, the steel watch skeleton hands, tipped with orange 'Super-LumiNova' to ensure perfect readability, are ready to run the Race of Time. The black natural rubber strap affords both the design and the performance of materials typically used in extreme sports. The 'Grande Seconde sw' illustrates the boldness and subtlety of ultra-dynamic lines more powerfully and with greater technical sophistication than ever before.

Reserve De Marche Ceramique - Hommage Geneve 1784:

The 'Réserve de Marche Céramique', a new addition to the 'Hommage Genève 1784' Collection, has been designed to take up an exceptional challenge. The dial is set in a 44 mm case made of black ceramic. The extreme resistance and hardness of this material ensure that the case will retain its original brightness and colour. The black opaline dial, whose homogeneity is underlined at nine o'clock by the 68-hour power-reserve indicator, echoes the red of the second's hand.

The indicator's graphic design recalls the taut and elegant speedometers of the most powerful motorcars, giving this model the sporty touch that forges its identity. Representing a technical feat in an uncompromising quest for excellence, this timepiece has been subjected to extreme temperatures and an integrated black rubber strap serves to emphasise the exclusive nature of its design. Produced in a 'Numerus Clausus' limited edition of 88, each model is authenticated by an individual number engraved on the back of the case.

Tawhid added: "Elegant and refined, in absolute black with just a hint of red, it brings together the iconic beauty of the 'Grande Seconde' and the reliability of its self-winding double-barrel mechanical movement. Its design codes are like poetry: pure yet dynamic, vested with a timeless fascination. This watch has tested the expertise and technical know-how of the master craftsmen at Jaquet Droz to the limits."

The new models are available at Damas Les Exclusive Boutiques located in Saks Fifth Avenue, Burjuman; Emirates Towers; Burj Al Arab; Mall of the Emirates and Wafi Boutique.