Link Development offers state-of-the-art technology for major industries

According to IT experts, the demand for Customer Relationship Management solutions will continue to surge in the region and around the world, specifically because companies will become more cost-conscious and will need to service and retain clients in the most effective way. In 2007, growth rates in CRM investment surged by 40%, according to international research group Gartner, with the emerging markets driving the industry growth of 23.1%.

"We do not see this slowing down despite of the market conditions," says Hanan Abdel-Meguid, CEO of Link Development, a wholly owned subsidiary Orascom Telecom, which is participating in the foremost regional IT exhibition, Gitex 2008.

"CRM has been around for some time now, but it will now take a different turn. It will become more context-related and more tailored to a specific industry and its customers' needs," Hanan explains.

"In a tougher economy, CRM solutions become a strategic business tool for protecting and growing a company. For that, they need to be absolutely tailored to requirements of the industry, whether banking and financial, automotive or retail," she added.

"We are now offering clients a host of solutions that enable them to secure their infrastructure, client relations, and plan for future growth," explains Hanan. "Through solutions driven technology, businesses become more effective in retaining current clients and continuing to expand for the future."

Link Development is looking to capitalize on this global and regional trend with its Banking and Finance, Automotive and retail vertical CRM solutions, all of which will be showcased at Gitex 2008. The company, a Microsoft Gold Certified partner, will be represented in Microsoft Dynamics Partners Community and will share best practices and showcase solutions to senior CIOs and IT professionals from some of the Middle East's most dynamic business and government organisations, as well as developers from the world's leading IT companies.

Some examples include how CRM solutions developed by Link Development will change the way the regional automotive industry, banking and finance and retail.

Link Development offers vast solutions for many industries in the region, it has used vertical industry knowledge and business sector expertise to understand its clients' businesses and offer them tailor-made solutions that meet their own customers' needs.