Acer moves to top position in EMEA market

According to the worldwide market data released by analyst firm IDC, Acer reached the first position in the EMEA PC market (Desk-based PC, Mobile-PCs and X-86 servers) overstepping the first position for the very first time.

Acer accounted for 21.3% of all shipments in the EMEA region as opposed to HP's 18.7.%. According to IDC data, PC shipments in EMEA totaled over 27.8 million units in 3Q 2008, with a 27% increase YOY. IDC's preliminary results show Acer's extraordinary performance in the EMEA market with a YOY growth of 90.2%.

The EMEA PC market performance was driven by strong demand on notebook solutions; in addition, the introduction of the new Mobile Internet Devices line up (netbook), produced significant movements in the top 5 vendor positions. Acer's strong focus on mobile products and mobility enabled the company to act promptly on the MID segment with the launch of the Aspire One and this lead to a robust growth in the EMEA market. According to IDC's report, it will be a challenge to match or beat the market expansion Acer has attained so far thanks to the introduction of its popular netbook. As a final point, IDC confirms that Acer also continues to gain share in the desktop space.

"Globally, the PC market growth is driven by end-users demand for mobile products and mobility has always been Acer's focus"

comments Gianfranco Lanci, CEO and President Acer Inc.

"The results we have achieved is wide-ranging of all Acer Group Brands we offer in EMEA: Acer, Packard Bell and eMachines and confirm that not only our investments in both R&D and Marketing have provided us with a solid base for growth, but also that the Multi-Brand strategy is tactical both in terms of business and market positioning and this result confirms the accomplishment of it. The different companies integrate their own unique experience and abilities to offer a broad range of products that allow customers to find the right solutions for their uniquely personal needs and ensures we are ready to face any difficulties that may arise. Acer's exponential growth is a combination of an increase in brand awareness, consistency of our channel-based business model and fresh technology in all our products".

"The last year has been crucial to us. We have managed an internal and significant change that has brought new strength to the company as a whole" explains Walter Deppeler, Senior Corporate Vice President of Acer Group. "The results achieved in Europe, Africa and the Middle East are eloquent: we are market leaders in 10 different countries (total PC market) and, for the Notebook segment, we are top vendor in 16 countries. We are also pleased to record outstanding market share in Italy, Czech Republic, Spain, Holland, Russia, Denmark, France, Germany and many other countries in the Region."