PRO TECHnology launches world's smallest 2.5" external hard drive

The move is part of an agreement with Freecom wherein PRO TECHnology will be the exclusive distributor for the product.

In addition, the announcement follows the recent launch of the ToughDrive PRO U&F 500 GB, the first 2.5" mobile hard disk drive (HDD) with a storage capacity of 500 gigabyte, for which the company also has in place an exclusive distribution contract.

PRO TECHnology is currently showcasing its innovative products at Hall 4 as a part of Gitex 2008, which is running from October 19 - 23, 2008 at the Dubai International Exhibition Centre.

With its total size 27% less compared to its closest competitor, the 'Mobile Drive XXS' is the lightest 2.5" external hard drive in the market, weighing in at 155 grams while offering up to 320GB of mobile backup.

The highly compact feature of the hard drive is expected to headline the marketing message, which PRO TECHnology will be communicating to customers.

The company's hard-hitting and highly effective marketing strategy has been recently recognised by Freecom through the 'Best Performing Distributor for High Capacity Mobile Drives' award, which has been given to PRO TECHnology.

"The addition of Freecom's latest hard drive to our current product portfolio is a testament to our commitment to bringing the best products closer to the market," said Jamal Maraqa, Managing Director, PRO TECHnology.

"We are looking forward to the outstanding response this revolutionary product will amass from the public, with its excellent features in a very compact package. Our continuous partnership with them ensures the steady stream of high performance hard disk drives, which we offer to the market, and we are expecting to launch more innovative products from Freecom in the future."

Freecom's 'Mobile Drive XXS' has been identified as an ideal solution for mobile users - PC or Mac, due to its perfect size, bus-powered connectivity and compact USB cable.

In addition to offering a range of capacities and accommodating all types of usage and price requirements, the 'Mobile Drive XXS' also comes with one-year manufacturers warranty and unlimited helpdesk support.

Furthermore, PRO TECHnology will also emphasize the incorporation of the world's first native USB interface 2.5" hard drive within the product, the form-fitting rubber sleeve cover for optimal grip, and the product's reduced weight and volume due to the absence of bulky components and additional heavy casings around the hard drive.

"This newest addition to the Freecom hard disk family has been built to address the demands of today's users, with its low noise, low power consumption and uncomplicated interconnectivity features. We have confidence that the compact and lightweight design of the 'Mobile Drive XXS', along its outstanding features, will be communicated by PRO TECHnology to customers, which will lead to another landslide success for us in the hard drive market. Our longstanding association with a reputed partner such as PRO TECHnology, which we recently acknowledged via a special Freecom award, is one of the primary drivers of our continuous growth in the region, which leads us to mark up and reach our expectations in this market," concluded Christian Dijkhof, Director - International Sales & Sales Development, Freecom Technologies.

PRO TECHnology has built an international repute based on its outstanding distribution strategies, which has contributed to the success of a number of global brands in the Middle East.

The company leverages its extensive reach in the region through its regional distribution offices and strong ability to address consumers' requirements by providing greater access to the latest state-of-the-art IT solutions.

As one of PRO TECHnology's most active partners, Freecom has been cultivating its presence in the Middle East and North African market though its close collaboration with PRO TECHnology in the distribution of its award-winning products within the highly profitable market.