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The new development, which came into effect recently, is an extension of last year's agreement between Emirates NBD and Box Office made in 2007 to launch the first online booking service in the UAE through their internet banking service.
"We are very pleased with our agreement with Box Office, as it will cater to a wide cross-section of people."said Mr. Suvo Sarkar, General Manager of Retail Banking at Emirates Bank.
"Over the years, they have provided the people of the UAE with many novel event experiences by facilitating booking, purchasing and delivering of tickets, and we are glad to add another level of convenience to their services."he added.
Both Emirates NBD customers as well as non-customers can avail of the CDM facility, which will further strengthen Box Office's holding in the ticketing market where they are already clear cut market leaders.
With many more plans in the pipeline such as hotel bookings, online advertising and much more, it seems like this is just the beginning of a long and mutually beneficial relationship between Emirates NBD and Box Office.
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Posted by Ehab Al-Abbadi
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