Etisalat launches Mobile Yellow Pages in association with Al Wahda-Express

All mobile customers can now access the online yellow pages directory by simply logging on to yellow pages website through their GPRS or 3G enabled mobile phones.

The website has been designed keeping the mobile user interface in mind, and is easy to navigate and download information. The Mobile Yellow Pages not only provide flexibility and information accessibility on the move, it also has the potential of opening new avenues for mobile advertising in the UAE.

Commenting on the service, Rashid Al Naqbi, General Manager- Directories Services, said,

"Mobile Yellow Pages is the latest value added service from Etisalat for its mobile customers. This service leverages the power of the internet and mobile broadband to provide a convenient solution to our customers who can now access information on the move. I hope our customers will effectively use this service and benefit from it."

Etisalat subscribers can easily access the YellowPages.ae database in a very attractive and "mobile friendly" user interface in both Arabic and English.

"What makes the release of Mobile Yellow Pages so exciting, is that we now have the ability to deliver targeted Mobile Advertising directly and exclusively to mobile devices though our proprietary ad serving technology," explained Trevor Nadeau, Regional Director Information and Internet Services.

"We are no stranger to delivering Yellow Pages content to mobile devices." Mr. Nadeau continued, "We have been doing it since 2006, when Nokia started pre-loading select Nokia devices with a search application making the YellowPages.ae database available on Nokia devices around the world. Since then, we have acquired not only an expertise in the mobile directory space, but our customers have come to trust our ability to deliver their content electronically regardless of the platform."