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Sunday, November 22 - 2009

Trident bags 'Best Property Marketing' Award

  • United Arab Emirates: Tuesday, October 21 - 2008 at 12:02
  • PRESS RELEASE

Trident International Holdings, UAE's leading property developer in the luxury segment, has won the 'Best Property Marketing' award for its super luxury Pentominium project at the 2008 CNBC Arabian Property Awards.

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  • Mr.Wazir Daredia, CEO, Trident International Holdings.
    Mr.Wazir Daredia, CEO, Trident International Holdings.
The award was presented at a glittering gala dinner held today at The Madinat in Dubai.

Speaking on the occasion, Mr.Wazir Daredia, CEO, Trident International Holdings, said:

"We are truly honoured to receive this award, especially because Pentominium is our most prestigious development and we are extremely proud to gain such recognition from our peers. Our marketing strategies for the project reflect our penchant for quality, with our 360° research-based approach being customised to suit market requirements."


The Pentominium marketing strategy was devised after analyzing the target market and classifying it into B2B, B2C, Business to Alliance and Business to Media.

Its success derives from the combination of ATL (above the line) and BTL (below the line) activities and the effective and intelligent use of PR and networking platforms.

Trident has always been committed to creating new benchmarks in luxury living.

Trident is not in the business of just selling towers, they are in the business of creating lifestyle propositions for the distinguished few.

In depth research and psychographic analysis, along with due diligence and micro-level scanning at every level is conducted in all business processes; thus, making Trident propositions the natural choice for luxury sensitive communities.

Every need is catered to every requirement fulfilled. The marketing philosophy is in line with Trident's core corporate philosophy in ''creating value, delivering value, and sustaining value.''

Launched in May 2007, Pentominium takes the concept of luxury living to a new level quite literally, being the tallest residential tower in the world at 516 m.

This premium property's association with some of the most renowned luxury brands like Davidoff, Tiffany & Co, Swarovski, Bang & Olufsen, Azimut Yachts, Rolls Royce, Six Senses Spa, Quintessentially, Hirsch Bedner Associates and Aedas, have helped position it as the 'defined height of luxury'.

In fact, its superlative quality was acknowledged at last year's CNBC Arabian Property Awards where it won in five categories - Best Property, Best Apartment, Best Architecture, Best Development and Best High Rise Development.

Trident recently released 24 limited edition Salvatore Ferragamo Penthouses, which will complement the super tall high-rise.
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About Pentominium
Strategically located at the exclusive Dubai Marina, the Pentominium will a rise up a majestic 120 floors. An individual unit will take up a complete floor of the tower providing over 6500 sq.ft of unsurpassed private world class luxury. Each floor will have its own exclusive private foyer with each unit equipped with state of the art biometric access control. To create an architectural masterpiece that is in itself iconic, Pentominium boasts entire floors which are uniquely suspended in mid air, causing an illusion of floating penthouses in the sky.

Pentominium is being designed by award winning, world renowned architects and designers Aedas. Based in Britain, with offices around the world Aedas already has to its credit a reputation for creating striking buildings and developments, many of which are already in Dubai and across the Gulf. Interior design of Pentominium is being undertaken by Hirsch Bedner Associates, exclusive designers of Ritz Carltons, Grand Hyatts & Four Seasons worldwide.

There will be a dedicated Concierge Service by Quintessentially, the international private members club. This service will be available 24 hours, 7 days a week to cater to every requirement of the Pentominium residents-whether local or global. Additionally, through its series of unique alliances, Pentominium residents will be owners on a shared ownership basis to a fleet of premium automobiles including Rolls-Royce Phantom that come as a part of this unique lifestyle experience Pentominium has to offer. This experience will be further accentuated with world renowned Azimut yachts for leisurely trips across the expanses of the Arabian Gulf.

The tower boasts a world renowned spa, exclusive to its distinguished residents which will be run by Six Senses Spas, the operators of a number of premium world class health resorts around the world including the multi-award winning Soneva Fushi in the Maldives, itself one of the top 10 spas in the world as rated by Forbes.

All public areas at the Pentominium will be crystallized by Swarovski with each individual unit fitted with state of the art sound equipment provided by Bang & Olufsen, while Pentominium's exquisite Cigar Lounge will be by Davidoff and its business lounge that is to overlook Dubai's majestic Palm Islands will be accessorized by exclusive Tiffany & Co. accessories.

Pentominium can be classified as the latest benchmark in "Concept Realty Sector". The global luxury real estate sector has rapidly evolved into concept realty- significant differentiation factors and unique product attributes are what the rich and the famous are looking for. This kind of residential proposition is as perfect match for Dubai, which has fast established itself as synonymous with the word luxury.

About Trident International Holdings
Trident International Holdings is an international Group present in major cities worldwide, with activities in various sectors, including horology, global corporate financing, telecommunications and real estate promotion and development. The Group made its foray into the luxury real estate sector in Dubai in 2002. As part of its strategic diversification program, Trident International Holdings opened its headquarters in Jebel Ali Free Zone, Dubai (an area that houses various top Fortune 500 corporations) with the objective of developing luxury properties for the top echelon of the market.

Trident International Holdings introduced and revolutionised the concept of luxury living in the Middle East and is today regarded as a pioneer of this sector, in particular for introducing innovative and revolutionary waterfront real estate projects.
The design and luxury concept introduced by the Group have become a benchmark for the real estate industry in Dubai.

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