Speaking on the occasion, Mr.Wazir Daredia, CEO, Trident International Holdings, said:
"We are truly honoured to receive this award, especially because Pentominium is our most prestigious development and we are extremely proud to gain such recognition from our peers. Our marketing strategies for the project reflect our penchant for quality, with our 360° research-based approach being customised to suit market requirements."
The Pentominium marketing strategy was devised after analyzing the target market and classifying it into B2B, B2C, Business to Alliance and Business to Media.
Its success derives from the combination of ATL (above the line) and BTL (below the line) activities and the effective and intelligent use of PR and networking platforms.
Trident has always been committed to creating new benchmarks in luxury living.
Trident is not in the business of just selling towers, they are in the business of creating lifestyle propositions for the distinguished few.
In depth research and psychographic analysis, along with due diligence and micro-level scanning at every level is conducted in all business processes; thus, making Trident propositions the natural choice for luxury sensitive communities.
Every need is catered to every requirement fulfilled. The marketing philosophy is in line with Trident's core corporate philosophy in ''creating value, delivering value, and sustaining value.''
Launched in May 2007, Pentominium takes the concept of luxury living to a new level quite literally, being the tallest residential tower in the world at 516 m.
This premium property's association with some of the most renowned luxury brands like Davidoff, Tiffany & Co, Swarovski, Bang & Olufsen, Azimut Yachts, Rolls Royce, Six Senses Spa, Quintessentially, Hirsch Bedner Associates and Aedas, have helped position it as the 'defined height of luxury'.
In fact, its superlative quality was acknowledged at last year's CNBC Arabian Property Awards where it won in five categories - Best Property, Best Apartment, Best Architecture, Best Development and Best High Rise Development.
Trident recently released 24 limited edition Salvatore Ferragamo Penthouses, which will complement the super tall high-rise.
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Posted by Eman Hassan
