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Cairo, Egypt is pitching itself as the destination of choice because of its geographical location and the multi-lingual pool available in the country.
During this research, Tholons have surveyed the market assessing all the emerging cities using different parameters with their relative weights, parameters assessed includes Scale & Quality of Workforce, Business Catalyst, Cost, Infrastructure Risk Profile and Quality of Life.
Most of these parameters are considered Cairo's strongest assets in attracting global companies to the country as Cairo's main strength lays in the low cost base, the large supply of skilled multi-lingual agents, and its amazing geographical position in addition to its economic and political stability the country currently enjoys.
In this respect, Xceed's Marketing and Business Development Vice President, Ossama Nazmi, commented
"This progress is the product of the hard efforts exerted by the country and is considered a step further towards achieving the goal of becoming the global outsourcing destination of choice."
Posted by Ehab Al-Abbadi
