Etisalat launches 'More' reward program during Gitex

"More" members earn points by simply using Etisalat products and services, and are automatically upgraded to the next tier when their usage crosses a certain threshold.

As per the designed campaign, customers have a chance to win upto 1 Million more Reward points, if they enroll for the program before 23th October 2008. Additionally, there are two more prizes worth 500,000 More Reward points and 250,000 More Reward points based on the same criteria. The 1 Million points are worth Dhs10,000. The winners would be declared through a raffle draw on the 23rd October. Enrollment for More is free and can be done online.

Besides the campaign, all customers who enroll for "More" get entitled to a welcome bonus of 500 points and a special introductory bonus of an additional 500 points. There is also an additional 200 bonus points for all customers registering online, making it a very attractive proposition to begin a "More" account already loaded with 1200 points.

Commenting on the program, Khalifa Al Shamsi, Vice President Marketing, Consumer - Etisalat, said:

"At Etisalat, we design customer centric solutions that enhance customer convenience and coverage while providing them maximum value for their money. With "More", our endeavor is to provide the customers an additional benefit through the reward system, where they have an option to redeem their points through Etisalat or its partners, at no additional cost."

Launched last year during Gitex, More enables customers to earn as well as redeem reward points with a wide range of "More" partners. Currently, "More" partners include Blue Banana, Paris Gallery, Skywards, i2, Cellucom, Prime Limousine; Etisalat Mashreq Credit Card.

Furthermore, More members can use the reward points that they accumulate to pay for Etisalat services, including paying the bills on their service usage, or recharging prepaid accounts such as their 'Wasel' mobile phones.