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The awards ceremony, held on October 13, 2008 at the Dusit Thani Hotel in Dubai, kicked off the Third Annual Middle East Retail Banking Forum, facilitated by IIRME.
The most senior executives and professionals from the Middle East retail banking industry were present to celebrate Al-Hilal's and other bank's successes.
"We are pleased to be recognized this early in our bank's operations. We feel this award demonstrates that we have raised the bar in customer service and we will not rest with just this accolade, and will continue to strive to make our customers' experience the best in the region."said Mohammed Berro, CEO of Al-Hilal Bank.
"Our Financial Mall, the first of its kind in the Middle East, being a one-stop-shop for all banking needs, reflects our customer-centered vision and is a manifestation of or promise to our customers." continued Berro.
Al-Hilal's "Mall Branch", is designed to be a unified platform for interactive services that engages customers and provides them with the comfort of integrated essential service and banking solutions.
The Mall Branch is committed to providing tailored services to suit a variety of demographics: including children, youth, and ladies.
The Mall Branch also includes a car show room with a Police Registration kiosk, amongst other auto-related services.
This approach to banking reinforces Al-Hilal Bank's commitment to tailoring products and services to meet their customer's requirements and fulfilling its promise to its customers - "It's All About You."
Posted by Ehab Al-Abbadi
