Packshot Creator announces the opening of an office in Dubai

Following a successful first participation in 2007, Packshot Creator will once again attend Gitex, an international trade show devoted to new information and communication technology, to be held in Dubai from October 19th to 23rd, 2008. Packshot Creator's presence at this 6th edition is part of the company's strategic perspective on the development and opening of a commercial structure for the Middle-East zone.

The trade show will also give the company the opportunity to announce the "2009 version" of its real-time images and 3D animations capture and management solution. Featuring new functionalities, the software's new version increases user efficiency. Among its innovations, a configurable FTP transfer interface and a close-up functionality have been developed.

The former enables the user to shorten processing time since images and animations can be transferred by simply ticking a box. This facilitates Rich Media content broadcasting. For its part, the close-up functionality helps produce photographs in macro mode automatically. This is particularly appropriate for quality control images, for instance.

Concerning the company's establishment in Dubai, Laurent Wainberg, head of Packshot Creator, explains:

"The Middle-East is a fast-expanding market. It is a strategic region for us. We chose Dubai as a Middle-Eastern base since it provides a favourable commercial environment. The diversification of Dubai's economy in favour of new technology, luxury trade and tourism over the last few years makes it a major area of opportunity for Packshot Creator, insofar as our range of products can optimise product communication across all corporate divisions: Marketing & Communication, Quality Control, R and D, E-commerce, Multimedia and more."

The new office, located in the Silicon Oasis Park area, will help the company consolidate its Middle-Eastern presence by providing the region's customers with more proximity.
"By opening this branch office, we are demonstrating our commitment towards this market and our customers," asserts Laurent Wainberg.

"A local presence is critical in order to provide the best support to our customers and to boost our growth throughout a region where major business players are settling every day," adds Audrey Martin, Development Manager for Packshot Creator.

Packshot Creator's objective is to substantially increase its business throughout the area. Its acknowledged experience in emerging and European markets puts it in good stead to meet the region's customer's stringent demands in quality and innovation.

For further information about Packshot Creator, come and meet us in the French Pavilion - Hall 3 - Booth A 3-5.