Tripp Lite targets 20% growth in Bahrain for 2009

The step is a clear indication of the company's directive to strengthen its local distribution network in the Kingdom where it aims to achieve 20% growth in its operations in 2009.

The agreement, which was signed recently, will allow Tripp Lite to benefit from iPoint's solid local presence and market expertise, thereby reinforcing its regional strategy to aggressively tap into Bahrain's growing demand for consumer electronics.

As part of a multimillion-dollar group involved in office equipment, IT distribution, telecommunications and IT solutions, iPoint maintains a strong presence in retail and possesses strong brand image and visibility in Bahrain.

The company's affiliation with many global brands has made it a one-stop solution provider for IT and office equipments. Since its launch in 2000, the channel division of the company has focused on the distribution of top quality IT products and peripherals into the fast growing Bahraini market.

Recognizing those facts, Tripp Lite has identified iPoint's strong repute and leading position in the Kingdom, and has revealed its intention to leverage its new partner's strength in direct customer interaction and extensive market knowledge.

Commenting on the partnership, John Joseph, Group General Manager, Business International wll, said,

"The soaring uptrend in demand for the latest and most innovative technologies has made Bahrain a key market, which many manufacturers are seeking to penetrate and maximise their presence. Our extensive knowledge of the business landscape in the Kingdom has made us a strategic partner for a number of global brands, and it is our mission to continue bridging the gap between the latest technological developments and the highly receptive Bahrain-based consumers. Our partnership with a leading power protection company such as Tripp Lite reiterates the level of trust we have gained through our services and tactical distribution strategy."

Tripp Lite specialises in providing localised assistance to its customers in the GCC through its widespread service centres and over 15 in-country distributors strewn across the region. Delivering onsite support warranties for mission critical businesses through its authorised partners, Tripp Lite ensures the implementation of and adherence to rigorous manufacturing processes, which has enabled the company to produce high quality power protection products.

Furthermore, its intense focus on developing its power protection and connectivity solutions as well as its customer services have earned the company its ISO 9001 and SASO, and Bureau Veritas certifications.

"Our goal to achieve a strong presence across the region's fastest-rising economic destinations, has taken us to Bahrain, where experts foresee further growth in the economic front in the coming years. Our partnership with iPoint is part of our strategic efforts to fully capitalise on this very lucrative market, while supporting its further growth by supplying our top-of-the-line power protection products to its most aggressively booming industries," concluded Vipin Sharma, VP of EEMEA & India sales, Tripp Lite.