Etisalat launches 'All-in-One' triple play service

Through All-in-One, Etisalat will provide combined holistic services to its customers through a single account enabling greater convenience by bundling its three most popular fixed services: broadband Internet, TV/Video services and Landline.

An intelligent offering, All-in-One will deliver significant value to Etisalat's customers through its integrated customer service, combined value-added services, one-time installation and single bill/payment.

Though combined for three services, All-in-One is also available in a two-pack version that includes Internet and Landline services, providing choice and flexibility to the customer.

Available in Basic, Bronze, Silver, Gold and Platinum service packs, All-in-One offers a choice of internet options (broadband speeds, email boxes, hotspots free hours) and price ranges, based on customer needs and preferences.

"All-in-One is Etisalat's latest proposition in its endeavor to provide maximum convenience, coverage and value to its customers. Until now our customers viewed Etisalat with three different perspectives depending on the service they were using. With a combined service, they will not only benefit from our integrated offerings, but also immensely benefit from the combined value being provided to them by Etisalat,"

said Khalifa Al Shamsi, Vice President Marketing, Consumer Services, Etisalat.

"In future, Etisalat will be introducing several innovative services with All-in-One like High Definition TV (HDTV), Video on Demand (VoD) with thousand of titles to choose from, service combining TV with Voice and Internet with TV and many more such creative combinations that will change the traditional way broadband and TV/Video services are consumed and enjoyed, "added Mr. Shamsi.