Xerox demonstrated how a green workplace can be created at Gitex 2008

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All printed material at the show including all media press packs and other marketing collateral was printed on recycled paper to reiterate that Xerox is serious about going green.

'Xerox has had a commitment to sustainability since the 1960's, it is part of our DNA, we call it our 'Green Gene'. Running our business in an environmentally responsible manner is just one way we demonstrate a commitment to sustainability,' said Dan Smith, General Manager for Integrated Marketing for the Middle East and Africa region of Xerox's Developing Markets Operations.

He added,

'At Gitex Technology Week this year, we demonstrated to organizations and users alike, how they can create 'Your New Workplace' by adopting green solutions and best practices with ease and contribute towards sustainability. In today's world, sustainability is no longer viewed as a cost of doing business; but as a way of doing business.'

Green printing is one of the six dynamics of 'Your New Workplace', Xerox total solution (integrated hardware & software) that is customized for customers to help them in meeting their unique business challenges of our modern world.

Xerox wide portfolio of product innovations includes various sustainable solutions designed to address such challenges and also help the customer to do great work without sacrificing quality.

At the show, Xerox is showcased the Xerox Phaser 8560 color printer which is latest environment friendly printer to feature Xerox next-generation solid-ink technology (solid ink produces brilliant, vibrant prints on a wide range of media, is the easiest technology on the market to use, and produces 90% less waste than a typical color laser printer). After nearly five years in development, the new crayon-like ink sticks have been developed to last longer than ever before.

By increasing the total number of color pages the ink sticks produce, Xerox has drastically reduced the price of color printing. When comparing the cost of the device and the ink, printing on the Phaser 8560 is two times less expensive than using equivalent laser printers from other competitive manufacturers.

In addition to the solid-ink printers, Xerox demonstrated on their stand a variety of digital multifunction devices (MFDs) which by replacing single-function devices like printers, copiers and faxes with, customers can reduce energy use from their document technology by up to 50%.

Xerox solutions offer customers ways to become more productive without harming the environment through comprehensive document management and production printing solutions. Print-on-demand applications and digital workflows such as DocuShare and SMARTsend digital workflow help to reduce paper consumption by facilitating electronic data management, scan to email, print-on-demand and distribute-then-print workflows.

Another example is the GreenPrint's software which comes bundled with Xerox solid ink printers to ensure pages printed and waste are reduced. GreenPrint's software automatically highlights and removes unwanted pages prior to printing by analyzing each page sent to the printer and looking for typical waste characteristics (like that last page with just a URL, banner ad, logo, or legal jargon).

It also incorporates an easy to use PDF writer (to provide an alternative to printing) and a reporting feature which keeps track of all the paper, money, trees, and CO2 that have been saved.

Xerox also dedicates a significant portion of its R&D investments on innovative programs that deliver on measurable results and products that are truly 'green'. A great example on this the invention of the industry's first Sustainability Calculator designed to help customers pinpoint opportunities to reduce their environmental impact while reducing costs.

The new proprietary software tool measures the overall impact a company's document technologies have on the environment. This tool provides customers the first fact-based measurement of their environmental footprint.