Sekurus International in 'Pink' from 15th October in support of Breast Cancer Day 2008

But to be clear, raising money isn't the primary purpose of this web event. The hope is that you turn your site pink (in whatever way works for your site), educate yourself about the multiple issues related to Breast Cancer, then take that knowledge and tell someone else what you've learned.

Sekurus International employees formed part of more than 5,000 residents that took part in the 3.6km BurJuman Pink Walkathon on Friday in a bid to raise awareness against breast cancer. The atmosphere was electrifying -- people from all walks of life, age groups and nationalities, including babies, toddlers and even pet dogs with pink sashes, took part in the fifth annual fundraising event.

The beats of African drums kept them on their toes as they danced and sang all the way, sporting pink and white attires and pink caps. Many walked in honour of their loved ones who had lost the battle against the disease. They were seen wearing T-shirts with tributes such as, 'For you, Granny'.

"My mother died of breast cancer six years ago. My eldest son was two at that time. She hasn't met my other children. This is in her honour and is our way of supporting women fighting this disease," said Kat Holt, 40, a British expatriate, who took part in the event with her husband and three boys.

Joanna Chucleigh-Lyle, another participant, said: "Both my grandmothers have breast cancers. One also has lung cancer. My family is walking for them. Dubai is making headway, but we still have a long way to go."

Although there weren't many men, some joined the group to support their wives and help create awareness.

"Ten years ago, you couldn't even have 'breast surgeon' written on your visiting card. But today, things in the UAE have drastically changed," said Jane Knight, 40, a Scottish expatriate living in Dubai for the past 20 years.

As the walkathon came to an end, people shouted slogans like: "Stand up against the fight."