Kingston Technology discloses regional financial success and future strategy to channel partners

The rapidly emerging Middle East and Africa region grew by 19% in revenue and doubled in quantity compared to the same period last year. Shipments jumped from 2.6 million units in 2007 to 4.6 million units in 2008 year-to-date. The biggest growth for Kingston solutions in the region came from flash memory, more than doubling in quantities and revenue at a 66% growth.

This year, Egypt proved to have the biggest country growth in the MEA region, boasting an increase of 180% in revenue with quantities more than tripling. The DRAM business in Egypt grew by 125% in revenue and more than doubled in quantity. On the flash side Kingston has seen a 200% increase in revenue.

"The Middle East and Africa's memory market is growing at an extremely fast rate. Much of this growth can be attributed to the extreme use of flash memory in portable media players, and the growth of the cellular phone market," said Antoine Harb, Business Development Manager for Kingston Technology Middle East and Africa.

He added,

"The MEA region is among the most rapidly growing emerging markets, and at a time when the market is looking for high quality memory solutions, such as DRAM and Flash memory, Kingston Technology offers a product range that is second to none and complies with regional standards."

Kingston Technology currently works through a designated distribution channel to distribute its entire range of products, promising to bring the company closer to different markets within the Middle East and Africa. "Our success in the region is due to Kingston's strong partnership with our regional channel partners and our ability to deliver high quality products at the right price segments for the market" says Antoine Harb. "With nominal differences between Kingston prices and 'no name' brands, customers are moving away from low-quality products to a more secure and recognized brand such as Kingston. We believe that this trend will continue in 2009 and beyond, and will enable us to sustain market share growth."