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Saturday, November 28 - 2009

Boots launch new No7 For Men range of skincare products in Dubai

  • United Arab Emirates: Thursday, October 23 - 2008 at 13:27
  • PRESS RELEASE

With an emphasis on Dubai's stylish modern man, No7 For Men, a comprehensive range of men's skincare and anti-ageing products, has been launched in the Middle East and is now available in Boots branded stores.

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  • No7 Protect and Perfect Anti-Ageing Serum.
    No7 Protect and Perfect Anti-Ageing Serum.
The exclusive range, which has gained international acclaim in the UK, is now available at Boots branded stores across Dubai and is aimed at providing premium skincare solutions at affordable prices.

The wide range of skincare and anti-ageing products ensures that consumers are spoilt for choice. The range comprises an Anti-Ageing Serum, Anti-Ageing Balm, Anti-Shine Lotion, Post-Shave Recovery Balm, Anti-Friction Shave Gel, Energising Face Scrub, Gradual Tan Body, Gradual Tan Face, Multi-task Hair and Bodywash, and Wake-up Face Wash.

Commenting on the launch of the men's collection in Dubai, Richard Morgan, President of Boots GCC, said:
"With the modern man being more image conscious and well groomed, it is only to be expected that the male grooming industry in the UAE has grown tremendously. Our new range of No7 For Men male-grooming products is suitable for every skin type and is perfectly suited to weather the harsh climatic conditions of the region."


The skincare range contains everything that the modern man needs to look and feel confident. With a refreshing and masculine fragrance that is distinctive yet subtle, the new range is bound to create an impression on consumers. The Anti-Ageing Serum helps protect and renew the skin elasticity, whilst pro-retinol and skin-firming complex leaves skin looking firmer and smoother. The Anti-Ageing Balm helps reduce the appearance of lines and wrinkles for healthier and younger looking skin. The skin-firming complex boosts collagen and elastin to reveal brighter looking skin. The entire range is hypo-allergenic and dermatologically tested to ensure the best possible results.

Hurry down to Boots branded stores and pick up the entire range, whilst stocks last.
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Notes and media contacts

About Alliance Boots:

Alliance Boots is an international pharmacy-led health and beauty group with two core businesses, pharmacy-led health and beauty retailing and pharmaceutical wholesaling. Working in partnership with manufacturers and pharmacists, the Group delivers a range of products and services that help millions of consumers and patients look and feel their best. Formed on 31 July 2006, Alliance Boots is privately owned and employs over 110,000* employees. It has a presence in over 20* countries operating over 370* pharmaceutical wholesale warehouses delivering to over 135,000* pharmacies, doctors, health centres and hospitals. It operates more than 3,200* health and beauty retail outlets, of which over 2,900* have a pharmacy dispensing more than 210 million* items each year.

* Figures stated are as at 31 March 2008, are approximate and include associates and joint ventures.

Boots branded stores are currently open in:

- UAE
Abu Dhabi
Blue Tower
Al Wahda Mall

Dubai
Ibn Battuta Mall Al Safa Park
Mall of the Emirates Al Wasl Maternity Hospital Al Dhiyafah Street
Deira City Centre
The Village Mall, Jumeriah
Dubai International Financial City
Residence 1 - Burj Dubai
Al Ghadeer Tower- Sheikh Zayed Road

Sharjah
Sahara Center

- Kuwait
Al Manshar, Fahaheel Awatad Tower, Kuwait City
Fashion Way
Plaza Hawally
Farwania - Habeb Al Monawer St.
Jahra2, Area 45 Al Khazaee St.
Airport Mall - Kuwait International Airport (departure level) Awtad Centre, Jahra Souk Sharq Mall, Gulf Road Avenues Mall 1 Avenues Mall 2 Marina Mall Boots Khanza, Area 96
Faiha Co-op

- Qatar
Villagio Mall

For further information, please contact:

Kim Pinto / Riham Musleh
ASDA'A Public Relations
Tel: +971-4-3344550
Fax: +971-4-3344556

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