Celebration puts the customer first

It is the first time that a Governmental agency in Dubai has taken part in the international event. The week includes lots of activities involving KHDA's customers, as well as a round table debate with The Executive Council entitled "What Customers Want from the Government".

Other events include an e-complaint session with the Dubai Quality Group, and an awareness day on the importance of customer service in the race for excellence, sponsored by TECOM Investment.

KHDA's Chief of Organisational Excellence, Dr.Wafi Dawood, unveiled the Authority's oath to its customers, known as Al Ahed in Arabic. This pledges constant support and service of the highest quality, and seeks from customers that they play their part in helping supply any information needed. It also asks customers to point out any flaws or errors made by the Authority so KHDA can continuously improve.

Dr Wafi said that taking part in Customer Service Week shows the Authority's commitment to the rights and responsibilities of both customers and employees. KHDA deals with approximately 200 customers a day, every day of the working week.

He said:

"KHDA asks its customers about the quality of the services it provides through questionnaires and our website. CSW is being celebrated in a Governmental agency for the first time ever in Dubai, which proves the eagerness of KHDA to cater to the ever-growing number of stakeholders and customers in the education sector, whether Nationals or expats."