Nestle teams up with 'THE 99' to create new brand - THE 99: quenching the thirst for new superheroes

Notes and media contacts

About Teshkeel Media Group
Teshkeel Media Group, KSC (http://www.teshkeel.com/) is one of the Middle East's leading developers of comic books, magazines, and other forms of children's entertainment. Based in Kuwait, and with offices in New York, the company's mission is to provide positive, high-quality children's content in the region, including in print, electronic media, film, and television. Teshkeel develops its own original properties, including THE 99 (http://www.the99.org/), an award-winning original superhero comic series based on regional culture and history. FORBES recently identified THE 99 as one of the "Top 20 Trends Sweeping the Globe."


About Nestle
Nestle, with headquarters in Vevey, Switzerland, was founded in 1866 by Henri Nestle and is today the world's leading nutrition, health and wellness company. Sales for 2007 were CHF 107.6 bn, with a net profit of CHF 10.6 bn. Nestle employs around 276,050 people and has factories or operations in almost every country in the world.

The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.

Nestle Waters, the bottled water division of Nestle SA, accounts for nearly 10% of the Group's consolidated sales, manages a portfolio of 72 brands bottled at 105 production sites, and employs a workforce of 32,000. Day after day, Nestle Waters satisfies the needs of its customers by offering the widest possible choice of bottled waters distributed through multiple trade channels.

for more details please contact:
Nestle Middle East FZE
Mr. Raef Labaky
Communication and Marketing Services Director
Tel: +971 4883 8000
Fax: +971 4883 9000

Mr. Raef Labaky, Communication and Marketing
Services Director of Nestle Middle East FZE, +971-4883-8000
Fax: +971-4883-9000