More than 50,000 hotel properties guarantee Best Available Rates to Amadeus travel agencies

Amadeus, the leading provider of technology to the travel and tourism industry, hotels offering their Best Available Rates through Amadeus now account for 75.3% of Amadeus' hotel bookings.

United Arab Emirates: Saturday, October 25 - 2008 at 11:26
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Hotels which participate in Amadeus' Best Available Rate programme guarantee to supply Amadeus with public rates that are the same or lower than those available through other distribution systems, branded websites or the hotel's own call centre. 22,000 hotel properties in North America, 17,200 in Europe and 5,500 in Asia Pacific all guarantee their best rates are available through Amadeus.

In the region, Fairmont Hotels and Resorts, Hyatt Hotels, Accor, Jumeirah, Ramada Worldwide, Millenium Hotels & Resorts, Movenpick Hotels and Resorts, etc, are some of the leading hotel brands which guarantee their best rates through Amadeus.

Marriott is the latest hotel chain to sign up to Amadeus' Best Available Rate programme.

Larraine Voll Morris, Vice President, eDistribution, Marriott, said:

'Rate integrity is a guiding principle in Marriott's pricing and distribution strategy. As part of our philosophy to sell the way the customer wants to buy, we consider travel agencies as valuable sales and distribution partners. As part of this, access to Marriott's public Best Available Rates in real time is imperative to build consumer confidence and brand loyalty. We are very pleased to further strengthen our relationship with Amadeus by participating in the Amadeus BAR Programme.'

See Also

» Marriott offers free nights across Middle East

» MGM Mirage cancels bankruptcy warning

» Ishraq to up Holiday Inn expansion funding

» Park Hyatt to build in Saadiyat Island

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About Amadeus:

Amadeus offers a full range of technology and distribution solutions to the hotel industry. 1,450 properties in 35 countries increase their revenue by 4 - 8% using Amadeus Revenue Management System. 6,700 hotel properties in 75 countries use Amadeus Property Management System and more than 77,000 hotels distribute their rooms to a global travel-buying market though Amadeus' distribution solutions.

Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories - Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations - data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains customer operations in 76 countries covering more than 217 markets.

The company is majority owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs over 8,500 employees worldwide, representing 95 nationalities.

Contact details:

Sameh Hamtini / Priscilla Stanley
ASDA'A Public Relations
P.O. Box 28063 Dubai, UAE
Tel: (971 4) 3344550

Posted by Siba Sami Ammari
Saturday, October 25 - 2008 at 11:26 UAE local time (GMT+4)

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