MMS announces the Arabian Business Media and Marketing Conference

Organised by ITP, the conference will take place on November 3, 2008 - the opening day of the show, and will be held at Dubai International Convention and Exhibition Centre.

The Arabian Business Media & Marketing Conference 2008 will feature in-depth discussions on critical issues faced by the media and marketing industry in the region, and will be of special interest to media buyers, planners, PR practitioners and journalists.

In the first half, speakers will discuss the state of the advertising and marketing business in the region and what can be done to improve it.

The second half of the conference will be dedicated to presenting an overview of journalism in the Middle East and will feature useful pointers for journalists navigating the treacherous, lawyer-infested waters of corporate investigative journalism.

Mr. Abdullah Abulhoul, CEO of Domus Group—organizers of MMS 2008, commented on the conference saying:

"Recognizing the rapid growth in the media and marketing industries in the UAE, the importance of taking stock and planning for the future cannot be overemphasized. MMS and ITP share this common belief and we have put this event together to further stimulate the industry and help it become one of the strongest and most robust in the world."

The conference will feature talks by six of the most prominent and powerful names in the region's media-scape today - Joseph Ghossoub, President of the International Advertising Association (IAA) and founder of The Holding Group, Elie Khoury, Managing Director of OMG, Martin Newland, Editor of the National Newspaper, Piers Morgan, former Editor of The Mirror, Simon Francis, CEO of Saatchi & Saatchi, and the award-winning author, Tom Bower, will all be addressing the attendees through the day-long event.

Waleed Akawi, CEO ITP, said: "This conference is a must attend for anyone interested in media and marketing industry in the region and we are extremely pleased to be partner with the Media and Marketing Show again this year. This partnership allows us to reach to a wider audience and I am sure this event will have a very positive effect on they key industry players across the region."

MMS 2008 will offer the ideal backdrop at the Arabian Business Media & Marketing Conference.

Over 200 exhibitors representing more than 600 regional brands will be present at the event and over 13,000 visitors from 47 countries are expected to stream into the event over the three days.

In addition to the Arabian Business Media & Marketing, MMS 2008 will also feature workshops on TV Audience measurement, Outdoor measurement, Basic of Media Planning by IPSOS, a workshop on script writing and international production techniques by Ellen Sandler from Hollywood in Dubai (Adagio Production), a workshop and the MMS Internal Conference featuring speakers from Google, RTA, Sunday Time, Ayna TV, Creative City, and Manar.

MMS 2008 will be held at Halls 2, 3 and 4 in the Dubai International Convention and Exhibition Centre 10:00AM to 7:00PM from November 3 - 5, 2008.