Mohammad Hoda appointed to Director of Emerging Markets for Linksys Global Consumer Sales

In this role, Mohammad will be responsible for creating a differentiated strategy and driving profitable growth in the newly formed Emerging Markets region with his team. He has been with Cisco for nearly five years and has demonstrated a consistent tack record of over achievement, creative go-to-market strategies and growth for all of the Middle East and Africa (MEA) markets.

Chris White, Vice President, Global Consumer Sales at Cisco, said:

"Emerging Markets is an area with big opportunities for Linksys with enthusiastic consumers of new technologies, significant growth and a significant challenge to create new ways to make business."

"With his experience developing a vast sector such Middle East and Africa, Mohammad is the person needed to execute, localize and develop Linksys' strategy in a region assembling so many different market realities," he added.

With more than 12 years of channel and sales experience with resellers, service providers, distributors and vendors, Mohammad joined Cisco in January 2004 to establish the company's business in MEA. As a result of his achievements, the company has become one of the market leaders in various countries in MEA. Mohammad has also been recognized as a Top IT Influential Person in the Middle East by VAR Magazine and ITP Publications.

Mohammad will be based in Cisco's Dubai, UAE office and will be handling the MEA, Central and Eastern Europe & Russia regions. His presence in the UAE will further help strengthen the Linksys business in Middle East Market.