In line with the group's policy of audience segmentation, MBC MAX will cater to movie lovers who are looking for more upbeat entertainment. The scheduling of the channel's prime-time content as well as the channel's visual packaging and creative identity are also designed to appeal to this audience segment.
Tim Riordan, Group TV Director, MBC group, said:
"MBC is proud to have built one of the biggest free to air movie libraries in the world. Such has been the success of MBC2 across the Arab world that we are launching a second movie channel to offer our viewers more choice, and to consolidate our position as the home of movies in the Middle East."
Some of the movies to be shown on the first night of the broadcast include Spiderman 2, Cheaper by the Dozen, Pirates of the Caribbean: Curse of the Black Pearl, and Around the world in 80 days. Coming soon exclusives include blockbuster movies such as Robots and Camp Rock. In addition, MBC MAX will also premiere Nim's Island and Bridge to Terebitha, never before seen on TV.
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Posted by Siba Sami Ammari
