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Thursday, November 12 - 2009

Leading UAE golf coaches train with Butch Harmon in United States

  • United Arab Emirates: Thursday, October 23 - 2008 at 15:07
  • PRESS RELEASE

Claude Harmon III, Director of Instruction, Butch Harmon School of Golf, and his team of Dubai coaches recently returned from a week-long intensive golf training programme at the Butch Harmon School of Golf in Las Vegas in preparation for the opening of the Butch Harmon School of Golf in early 2009 at Dubai Sports City.

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  • Dubai's Butch Harmon School of Golf team with legendary golf instructor Butch Harmon in Las Vegas.
    Dubai's Butch Harmon School of Golf team with legendary golf instructor Butch Harmon in Las Vegas.
In addition to receiving training from Butch Harmon himself, the group also attended an instructor programme at the Titleist performance institute in San Diego, and a 3D systems course in Phoenix. All of which will benefit the students at the Butch Harmon School of Golf in Dubai.

Claude Harmon, Director of Instruction at the Butch Harmon School of Golf, said:
"In today's day and age, golf is becoming a popular sport for all ages. We want to encourage golf across the Middle East and aim to be the best golf performance center providing the most advanced and beneficial golfing instruction to suit each type of player."


"Whether you are a beginner or a professional, having a good golf instructor is fundamental to improving your game, and with our experienced coaches, we are confident that the Butch Harmon School of Golf will be the one of the top golf performance institutes in the region," Harmon added.

The Dubai team, headed by Claude Harmon III, included Justin Parsons, Senior Golf Instructor, Butch Harmon School of Golf, and Mario van Zyl, Golf Instructor, The Els Club.

The training given to them across the three major US golfing cities will enable the coaches to provide the region's golfing enthusiasts with the very best golfing assessments to help improve and perfect their game.

The Butch Harmon School of Golf is situated at The Els Club within Dubai Sports City.

"Our experience visiting the top golfing institutes in the US, and learning from the very best, has enabled us to bring back these philosophies to a growing golfing market in Dubai. A major highlight of the trip was meeting the legendary Butch Harmon who provided us with top-level instructional insight," said Justin Parsons, Senior Golf Instructor, Butch Harmon School of Golf.

The Butch Harmon School of Golf, which is the first such facility outside the US, will offer a bespoke coaching structure for both professionals and amateurs who are looking to improve their games. Situated at The Els Club in Dubai Sports City, the school will offer a state-of-the-art performance institute, which includes physical screening, three dimensional, and two dimensional video analysis for students.

Butch Harmon School of Golf is set to open in early 2009. Claude Harmon and his team are currently offering lessons at The Els Club in Dubai Sports City.
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Notes and media contacts

About Butch Harmon School of Golf:

The Butch Harmon School of Golf in Dubai will be based next to The Els Club golf course in Dubai Sports City.

The school, run by Claude Harmon III, will provide the coaching curriculum for the best players, as well as offering the opportunity for young local players to build their game.

About Claude Harmon:

Claude Harmon III is one of the new generations of golf teachers. Both his grandfather, Claude Harmon, and father, Claude "Butch" Harmon Jr., have been the dominant teachers of their generations. Claude's family pedigree is important and he has used that foundation to build his reputation in the golf business.

Claude's teaching philosophy and methods have delivered lower scores and better, more repeatable swings for seasoned tour players, celebrities, and amateurs of all abilities.

Claude Harmon III spent 2002-2006 teaching on the European Tour, working successfully with players such as Trevor Immelman, Darren Clarke, Adam Scott, and Graeme McDowell.

Golf Academies have played a big role in Claude's career. He was involved in the design and development of golf schools in Las Vegas, Portugal, Bahamas and Scotland.

Claude Harmon III will be based in Dubai, and will run the Butch Harmon School of Golf from Dubai Sports City.

About The Els Club:

The first completed facility in Dubai Sports City, The Els Club is a 72-par, 18-hole championship golf course designed by South African star Ernie Els. The course offers a first-class golfing experience combined with five-star service and notable prestige. Inaugurated by Ernie Els in January 2008, The Els Club will be the centrepiece of the luxury golf residential community, Victory Heights.

About Dubai Sports City:

Dubai Sports City (DSC), the cornerstone project of Dubailand, is a $4bn, 50 million square feet mixed-use development which will be the world's first integrated purpose-built sports city.

The development will be built around five major sports venues and feature a series of major sports academy facilities.

Press contact:

Mikele Ugarte
Account Manager
Wallis Marketing Consultants
P.O. Box 502281 Dubai, UAE
Tel: +971 4 390 1950
Fax: +971 4 367 2800

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