EMC CSR campaign spreads the spirit of Giving in Abu Dhabi

The September high sales performance of 334 units, helped contribute to the 'Donate-a-Brick' campaign in support of constructing SCC's new state-of-the-art facility.

Founded 18 years ago and registered with the Ministry of Social Affairs as an Establishment for Disabled Care and Rehabilitation, SCC is a non-profit educational facility for students with special needs. Donate-a-Brick is a fundraising campaign organized by the Good Heart Foundation for SCC to set up a Special Care community school.

The school will be an au-courant environment for education and holistic upbringing. The means in which Donate-a-Brick is raising the funds for the development is unique and heartfelt; brick by brick, financed by the community and intended for everyone to benefit from it to further their knowledge and improve their skills.

"September 2008 for EMC's sales was exceptionally high compared to previous years. Many of our customers were interested to learn about the activities of SCC and help by any means. Ramadan is a sacred month and spreads a warm spirit of giving. As corporate citizens, EMC also focused on encouraging its showroom visitors to support the community further develop itself in enhancing facilities for the less fortunate," commented Mr. Irfan Tansel, General Manager of EMC.

A booth has been erected for SCC at the EMC Marina Mall Showroom. Its aim is to help customers learn more about the non-profit organization and realize how significant this campaign is to fulfilling their dreams and hopes for a more promising future. EMC finds SCC's initiative on the new community school a significant project. Last year EMC raised AED 1.2 million during the fund-raising art auction, Art for Charity, also as an endorsement to the new community school.

"We have a very exciting fourth quarter ahead of us," added Irfan. "We have a new model being introduced to our Mercedes-Benz family, the new GLK-Class. With its sporty performance and high quality of its interior fittings, it will demonstrate to all the anxiously awaiting customers what the GLK can offer. In addition, to the new face-lifted ML-Class with the new sports kit, and the E-Class premium edition."

Being the flagship company of Al Fahim Group, EMC supports activities which contribute to Abu Dhabi's advancement and always give back to the community. Such initiatives are examples of various ways the company adds value to society. In line with Al Fahim Group's value of Humanity, EMC finds ways to demonstrate its compassion and support towards its people.