IN GEAR host launches road safety infomercials on City 7 TV

An active road safety campaigner and the presenter of City 7 TV's IN GEAR show, Adam supports local motoring clubs and the various radio stations for the campaign and applauds the road safety initiative taken by City7TV to create awareness on road safety issues and educate the public on measures they need to take to save lives on the road.

"Under the guidance of Ron Kapadia, Executive Director & Chief Operating Officer of City 7 TV, the station has always supported the road safety campaign by having a segment on road safety in the dedicated motoring show IN GEAR. We have taken this a step further by dedicating a team to produce the educational infomercials for the public as part of our organisation's CSR activities,"

adds Adam.

"Death through road crashes is a global epidemic! City7tv has a potential audience of 90 million outside the UAE, so this will show the rest of the world that road safety is taken seriously here"

The campaign entitled "A Crash is no Accident" starts with an explanation why the word accident needs to be dropped by all media reporting on crashes.

Adam also supports Corvette UAE Club's safety events that encourage drivers to avoid using the highway and normal streets and get members on the race track to learn about racing safety, speed methods, car maintenance and the club hosts lectures on safety.

Recently, UK's ITV channel selected Adam for a special programme on Dubai where Piers Morgan will interview British expats in Dubai about their life in Dubai. Adam will be one of the high profile celebrities and VIPs interviewed for this special feature.