Modhesh set for limelight as DSF Office participates in region's first character exhibition

Character Dubai, the first-of-its-kind exhibition in the Middle East, is being held under the patronage of His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Culture and Arts Authority.

The event will kick off on October 28 at the Dubai International Convention and Exhibition Centre with almost 350 local, regional, and international participants.

Organised by INDEX Conferences and Exhibitions Organisation Establishment, a member of INDEX Holding, the exhibition will run through till October 30.

Laila Suhail, Chief Executive Officer of Dubai Shopping Festival Office and a designated advisor for Character Dubai 2008 said:

"Character Dubai 2008 is the first-of-its-kind in the Middle East and an accomplishment in terms of acting as a platform for characters and licensing companies to get together and explore the immense opportunities in this industry. By bringing in global participants, Character Dubai provides local and regional companies an insight into effectively using their brands commercially based on international standards and practices."

"Unfortunately, the Licensing Industry, a multi billion dollar worldwide industry, is underestimated in this part of the world, and Dubai once again is taking the initiative, aiming to shed the light on this important revenue generator through this exhibition which will have important economic impact on the whole region" she added.

Suhail also stressed that Modhesh will have a busy schedule during the exhibition, "we are looking at maximizing the benefit of Modhesh presence in "Character Dubai" by introducing him to a wider international audience. With more than 1000 products in the market with his name on it, we are confident that Modhesh will leave his mark during the 3 day exhibition" she said.