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Friday, December 4 - 2009

Audi experience continues in Abu Dhabi

  • United Arab Emirates: Sunday, October 26 - 2008 at 11:49
  • PRESS RELEASE

Audi Abu Dhabi, represented by Ali & Sons Co L.L.C Motors Division, hosted the Audi Driving Experience this week at the Abu Dhabi Golf & Equestrian Club.

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  • A4 Drive experience.
    A4 Drive experience.
Over 100 people had the chance to practice vital skills for emergency situations in a controlled environment driving the new Audi A4, ultimately preparing them for the uncertainties that await on public roadways.

"The course demonstrates the impact sophisticated technology and improved driving skills can have on safety. Engaging people with the Audi Experience is one factor attributed to the recent sales successes at Audi Abu Dhabi. Sales increased by 60% this September compared to the same period last year,"


commented Tom Pryor Marketing Manger Audi Abu Dhabi.

Other events within the Audi Experience to come to Abu Dhabi include the Audi quattro cup, which is part of the world's biggest amateur golf tournament and due to be held in February 2009. Whilst Audi Abu Dhabi will continue to run such driving events in the city itself, full courses are also being offered at the Dubai Autodrome. These include the Audi R8 Driving Experience, the Advanced Safety Course and Audi Sports Car Experience.

Companies and individuals wishing to be part of the Audi Experience or Audi Driving Experience can contact Audi Abu Dhabi on 02 665 800.
Also consider reading:
Log in to request more information from Audi Volkswagen Middle East

Notes and media contacts

About Audi
AUDI AG sold a total of 964,151 cars in 2007 and thus achieved its twelfth consecutive record year. With revenue of €33,617m and profit before tax of €2,915m, the company attained its best figures ever. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). At the end of 2007, production of the Audi A6 started in Aurangabad, India. The company is active in more than 100 markets worldwide.

AUDI AG's wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese, Italy, and quattro GmbH in Neckarsulm. Audi employs about 54,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2bn each year in order to sustain the company's technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to nearly double the number of models in its portfolio by 2015, from the 25 currently on offer to 40.

AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005: Audi Middle East. Sales in the Middle East rose by 38.2% to 6,380 cars in 2007 (2006: 4,616). The current Middle East model range comprises the A3, A3 Sportback, A4 Saloon and Cabriolet, the A5, A6 and S6, TT Coupe and Roadster, the A8, S8, the Q7 and the R8.

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