KOM's blogging seminar 10 November

Ibtisam Al Faruji, KOM's Marketing Director,suggests:
"Blogging has come a long way since the early 2000s. Far from being just an online diary for early adopters, blogs have now become a mass media tool - an everyday way for millions of people to express themselves, publish their opinions and communicate with each other."

In its latest State of the Blogosphere report, Technorati said the number it was tracking more than 112 million blogs.

Blogs, the homepages of the 21st Century, are free and easy to set-up and use. They are popular with people who want to share thoughts online. They allow for the instant publication of ideas and for interactive conversations, through comments, with friends or strangers.

Thirteen percent of all blogs that Technorati tracks are updated weekly or more, said the report, and 55% of all new bloggers are still posting three months after they started. The voices in the blogosphere are also sounding less US-centric, with blog growth spotted in Japan, Korea, China, Britain, France and Brazil.

Al Faruji, argues:
"The growth of blogging presents challenges for local businesses. What happens if they're talking about your product, service or brand? How do you respond to what these people are saying? When and where do you respond? How can you measure all these conversations?"

According to Al Faruji these are the issues that the 10 November Digital Nation seminar will tackle.

"We'll be giving attendees a thorough overview of blogging and the technology behind it; explain why it has grown so quickly; demonstrate how to take the first steps in business blogging; and explain how you can define your blog topic, audience and understand how to speak to them,"

says KOM's Marketing Director.