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Damas unfurls Luca Carati's Clouds collection

  • United Arab Emirates: Monday, October 27 - 2008 at 13:36
  • PRESS RELEASE

Damas, the leading international jewellery retailer in the Middle East, unveils Clouds - the latest collection from one of Italy's most innovative jewellery houses, Luca Carati.

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  • Luca Carati's Clouds collection.
    Luca Carati's Clouds collection.
Inspired by the lacy softness, lightness and sparkle of nature's beauty, the Clouds collection blends the warm glow of gold in rose, white and yellow colours, with the dazzle of white and brown diamonds, rubies and sapphires. It offers an impressive array of drop earrings, pendant chains, charm bracelets and rings that complement a woman's mood and sensibility.

Founded in Valenza, Italy, Luca Carati is backed by three decades of jewellery making excellence and dynamic vision that has seen it emerge as a jeweler of international prominence. Its signature designs are a unique blend of classicism and innovation, brought to life by outstanding craftsmanship marrying modern and traditional methods.

Tawhid Abdullah, Managing Director of Damas, commented:
"Luca Carati sets itself apart as a extraordinary brand that translates into jewels of true excitement for women. In its new collection Clouds it displays exuberance in execution, capturing the soft quality of clouds in jewels that can be worn for any occasion."


In Clouds, Luca Carati's seasoned goldsmiths use gently undulating lines to form a delicate organic motif, outlined repeatedly in a delectable choice of precious materials. Starting from the core and radiating outwards, it encrusts pave diamonds, ringed in turn by handpicked brilliants which are in turn skirted by pave rubies or brown diamonds. Offering a choice of settings in rose, white or yellow gold, the ace jeweller enriches each piece with dramatic texture and colour to offer a truly memorable collection. The core design of Clouds is also reminiscent of antique symbols and of rich embroidery patterns on fabric.

It is this signature cloud motif that underlines every jewel, dangling as 'drops' in its earrings, as a resplendent pendant on a two-strand chain, as a singularly attractive charm on a round toggle link bracelet, or as a delightful floral feature on a ring. In each of these creations Luca Carati's mastery is evident, striking a perfect balance between metal and stone, colour and composition. The result is a perfectly feminine collection of jewels any woman would love to adorn herself with at work or at an evening outing.

Luca Carati's Clouds collection is now available at select Damas Les Exclusives Boutiques across the UAE.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning Middle East, South Asia, Europe and North Africa with 438 sales points in 18 countries.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.

For more information, please contact:
Caesar Gonzales
Deputy Manager-PR Department
The Idea Agency, P.O. Box 50887 Dubai, UAE
Office 503 Al Attar Tower, Sheikh Zayed Road
Tel: +971 4 34 34 424
Fax: +971 4 34 34 305

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