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Monday, November 30 - 2009

Solaris brings more fabulous eyewear collections to its stores

  • United Arab Emirates: Monday, October 27 - 2008 at 13:56
  • PRESS RELEASE

Solaris, a region dedicated boutique for high-end designer sunglasses, has brought the latest in the world of eyewear.

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  • Solaris brings more fabulous eyewear collections to its stores.
    Solaris brings more fabulous eyewear collections to its stores.
New collections of two top-notch brands, Miu Miu and Chloe, have hit the Solaris stores in Dubai.

Katia Andrejev, Brand Manager, Solaris Middle East, said:
"Miu Miu and Chloe collections are always evolving. Dynamism of their design is very refreshing and somewhat provocative. It attracts those seeking to make a trend statement."


Style with strong personality is what Miu Miu is all about. The name embodies the founder's, Miuccia Prada, motto: live, love and laugh. Prada's niece established the line in 1993 when she chose to come up with more accessible, non-conventional and somewhat rebellious designs. The line instantly charmed a younger clientele that found in Miu Miu a style that is completely in sync with its fashion hunger.

Very feminine, dynamic and designed with much attention to details Miu Miu new sunglasses are inspired by heraldry of the middle ages like metal clasps, shields, crowns and sirens.

"While Prada is known for sophistication and classiness, Miu Miu comes to introduce models more eccentric than Prada. As it represents the true spirit of the young trend generation, Kristen Dunst was chosen to be the face of Miu Miu for 2008," Andrejev explained.

Committed to bringing the latest designs to the customers, Solaris has introduced new collections from the French name Chloe that is famous for its oversized frames and modern updates on classic designs.

"People who are fond of the unusual will find their passion in Chloe sunglasses," Andrejev added.

In addition to Solaris's stores in Deira City Centre, shop-in-shop at Debenhams stores in the Mall of the Emirates and Ibn Battuta Mall in Dubai, The Avenues and Kuwait International Airport in Kuwait, Villaggio Mall in Qatar, Bahrain City Centre in Manama expansion plans are set for Solaris to open more stores in Dubai, KSA and Oman.

Commenting on the new stores opening, Andrejev said, "Not only are we are introducing more brands and new collections, but we are opening new stores soon in Dubai Mall, Dubai Marina Mall and Arabian plaza in Dubai."
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About M.H. Alshaya Co.:

M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,400 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.

M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 14,000 people from over 35 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

About Solaris:

Solaris was founded in October 1994 with the opening of its first store in Paris, France. As the leading name in the optical industry, which represents over 70 well-known brands across four countries, Solaris is at the forefront of the luxury eyewear industry. Solaris offers the best models from world-leading brands such as Gucci, Versace, Rayban, Armani, Dior and Oakley

Solaris entered the Middle East in partnership with M.H. Alshaya Co. in 2007, as the region's first dedicated outlet for high-end designer sunglasses. Currently Solaris has a presence in the region with stores in Dubai, Qatar, Kuwait, Bahrain and KSA. Future plans include the opening of more stores in UAE, KSA and Oman.

For further information, please contact:

Kim Pinto/ Riham Musleh
ASDA'A Public Relations
Tel: +971 4 3344550

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