3Com appoints Advanced Technical Solutions as Gold Partner in Abu Dhabi

The new strategic partnership allows the Abu Dhabi-based ATS to provide its current and future customers with specific value-added services and solutions that are backed by world-class expertise and cost-effective pricing.

3Com and ATS are also poised to collaborate in undertaking various projects in Abu Dhabi, in various verticals. Moreover, the partnership effectively sustains the expansion programs of both 3Com and ATS, providing a wider coverage of the rapidly expanding Abu Dhabi market through an industry-leading portfolio of end-to-end solutions and services.

Hemayun Bazaz, Regional Channel Manager, 3Com ME, said:

"We are pleased to finalise this new partnership as Advanced Technical Solutions is a key local partner whose excellent track record in the local market will provide a significant boost to 3Com's brand value. ATS has shown a lot of commitment towards their own 3Com skills development and subsequently our products, and this is a strong reassurance for all our clients of the high level of quality in the delivery of products and services."

Ziad Naboulsi, Managing Partner, Advanced Technical Solutions commented:

"The recent appointment has effectively expanded our coverage of the local marketplace and has given us the flexibility to offer a lot more value-added services. This means that voice; wireless and networking customers can enjoy a conducive one-stop-shop for all the solutions they require, which are backed with premier accreditation. We will now be able to make some significant inroads, which is not only backed by our new status but also by 3Com's routers as well as core networking products."

ATS offers a wide range of networking solutions and services to corporate and governmental clients. Securing the Gold Partner status from 3Com enhances the ATS' ability to provide a wider range of extra value to its diverse clients and subsequently creating a crucial competitive edge in the market.

3Com has intensified its Gold Partner Channel Program as part of a major expansion initiative across key markets in the Middle East. 3Com has earlier announced that it will showcase one of the industry's widest portfolios of end-to-end networking solutions during its participation at Gitex 2008, where the company will focus on further strengthening its network of partnerships through innovative presentations, live demos and one-on-one meetings with channel partners.