BMW X6 sales exceed expectations

Following its Middle East launch in March 2008, demand has exceeded supply in a number of key markets and contributed to BMW Group's position as the world's most successful premium automotive manufacturer.

Phil Horton, Managing Director of BMW Group Middle East,said:

"One of the fundamental prerequisites for our success is innovation. BMW first introduced the Sports Activity Vehicle with the trendsetting X5, and now the X6 redefines this segment. It offers a brand-new, innovative interpretation of the features and design qualities typical of a large Coupé combined with the X family high driving position and versatility."

"The X6 is doing exceptionally well in the Middle East. Since the model launch 1,259 units have been sold across the region and our full year's production allocation is almost sold out," added Horton,

BMW Group Middle East is confident of even stronger sales in the fourth quarter following the recent arrival of the X6 xDrive50i engine variant. The new model features a more powerful 4.4-litre V8 twin turbo engine with a maximum output of 407 hp; accelerates from 0-100km/h in just 5.4 seconds and has a top speed of 250km.
All new BMW X6 models make use of BMW's EfficientDynamics technology innovations that reduce fuel consumption and CO² emissions. Both the X6 xDrive50i and xDrive35i models include new High Precision Injection (HPI) engines and tyres with reduced rolling-resistance, delivering excellent performance and making the X6 the most fuel efficient vehicle in its class.

"The success of the X6 model throughout the region is testament to the leading and progressive nature of the BMW brand. Our discerning customers are successful, confident individuals who have an appreciation and desire to buy into strong powerful brands that offer luxury, safety, reliability and innovation. The X6 delivers on all these attributes," added Horton.

BMW's X range vehicles come with a proven track record of success created by the X5 model - launched in 2000- which established a new segment for premium Sports Activity Vehicles. The X5 has made a significant contribution to over 1.3 million X range vehicles sold in the world to date. In 2008 alone, X5 Middle East sales from January to September total 2,669 units.