Speakers from over 25 of the world's best known brands are convening at the conference to share best practice in marketing powerful brands and building robust corporate culture.
Etisalat's brand communications manager addressed the conference giving an insight into the hugely successful rebranding of Etisalat in 2006, which has since seen the company both receive international acclaim and positioned locally as a regional Superbrand.
"Etisalat's rebranding set new benchmarks in the region. It has set the consumer at the heart of our culture, which is why we continue to maintain our reputation for leadership in terms of customer centric innovations," said Rehab Ateeq, Manager Brand Communications, Etisalat.
Etisalt was awarded the Design Week 'Benchmark' Award in 2006 in the telecom sector and was named a Superbrand in the UAE in 2008.
Etisalat is a strategic partner of IIR Middle East, the organizer of the Brand Summit 2008.
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Etisalat sponsors Brand Summit 2008
- United Arab Emirates: Monday, October 27 - 2008 at 16:48
- PRESS RELEASE
Etisalat opened the Brand Summit 2008 conference which is taking place this week at the Dusit Thani hotel in Dubai.
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Posted by Eman HassanMonday, October 27 - 2008 at 16:48 UAE local time (GMT+4)
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