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"Emirates Money has been launched to cater to the financial needs of the fast growing resident population of the Middle East. For years, many deserving customers have fallen outside the remit of regular banking channels and have often been forced to opt for long and tedious application processes and inappropriate loan products, We are going to change that."
said Jamal Bin Ghalaita, General Manager of Consumer Banking and Wealth Management for Emirates NBD and Chairman of the Board for Emirates Money.
"Our in-depth customer research has unequivocally told us that we have a winning proposition," said Ghalaita.
In 2008, Emirates Money will offer simplified loan services through Dubai, Abu Dhabi and Sharjah. Moving into 2009, the company will expand into other parts of the UAE. Besides its own network of branches, Emirates Money also has a large direct sales force that will cater to the needs of its customers at a place most convenient for them- be it their home or workplace. The company also plans to tie up with leading distributors of commercial vehicles and construction equipment, offering customers seamless financing on these products.
"Emirates Money aims to make the process of obtaining loans completely hassle free and more customer friendly than ever before," said Vikas Thapar, General Manager for Emirates Money. "Our direct sales team, in tandem with our branch network, will ensure that an Emirates Money representative is within easy reach of anyone who wishes to apply for a loan. Our staff have been through extensive training programs using the robust infrastructure of the Emirates NBD group to ensure that wherever they are located, they are ready to explain the offering, answer any questions capably and quickly handle the loan application process".
Posted by Nadeen El Ajou
