• HSBC
Page navigation Browse related articles

Aqaar and Accor Hospitality team up to open new Novotel

  • United Arab Emirates: Tuesday, October 28 - 2008 at 16:58
  • PRESS RELEASE

Aqaar LLC, the real-estate and property development company headquartered in Ajman, has signed up with French hotel group Accor Hospitality to manage a world-class business hotel under the company's renowned Novotel brand.

The four-star Novotel Hotel forms part of Phase II of Ajman's premier residential, commercial and hospitality complex - Aqaar's 'Ajman one' development, expected for completion by 2011. The hotel will comprise 200 rooms with 70 serviced apartments and a variety of facilities, including restaurants, a wellness retreat, a conference centre and swimming pool.

Novotel Ajman will be ideally located for business and leisure travellers. It is conveniently located 20km from the Dubai International Airport and just minutes from neighbouring Sharjah. The hotel will be in the Ajman city centre, close to the Ajman free zone and walking distance from the Ajman beach.

Following the signing of the contract, His Highness Sheikh Rashid Bin Humaid Al Nuaimi, Chairman, Municipality & Planning Department of Ajman, said:
"World-class alliances with partners such as Accor Hospitality emphasise the prestige of Ajman one, highlighting its position as one of the UAE's premier developments that will form a core attraction for both regional and international visitors."


"We are moving at a strong pace in our expansion throughout the region and making a defined mark for ourselves. The UAE is clearly an important factor in this strategy, given the consistent escalation of tourism year-on-year to the region. We firmly believe Aqaar, with its signature 'Ajman one' development, is the right partner for us in this powerful growth dynamic," said Christophe Landais, Managing Director, Accor Hospitality Middle East.

As leading developer of all hotel market segments, from budget to upscale, Accor Hospitality has continued to expand its regional portfolio of four brands - Sofitel Luxury Hotels, Mercure, Novotel and Ibis. With 45 new properties under construction, Accor fully aims to reach its ambitious target of more than 50 hotels to be opened by 2011 in the Middle East.

Landais, added:
"We are committed in building our brand recognition throughout the region. Our brands cater from budget to luxury hotels which give us the advantage to strategically place ourselves in various markets. A Novotel in Aqaar's Ajman one is a great example of this."


With 6 operating hotels currently in the Middle East and the upcoming Novotel Ajman, there are an additional 16 Novotel hotels under development, including one in Pakistan. In the UAE itself, Novotel is building a comprehensive network with upcoming hotels in Dubai (2), Abu Dhabi (3), Ajman (1), Sharjah (1) and Fujairah (1) totalling over 2300 keys to join its two existing operations in Dubai and Abu Dhabi.
Artist impressions of the Novotel Hotel in Ajman1  
Artist impressions of the Novotel Hotel in Ajman1
Article Options
Log in to request more information from Aqaar

Notes and Media Contacts »

About Aqaar:
Aqaar - which translates from Arabic as 'Property' - was formed in 2006 as a private company in association with Ajman Development and Investment Authority (AIDA). Aqaar will spearhead the expansion of Ajman into a successful tourism and business hub. The organisation will develop a number of projects to support AIDA's mission of economic diversification.

Aqaar, launched with an initial paid-up capital of Dhs250m, manages and creates property related investment opportunities and offers full support for both regional and international investors.

Aqaar's long-term vision is to expand its influence outside its home emirate and beyond UAE shores.

About Novotel:
Novotel operates nearly 400 hotels and resorts in the hearts of major international cities, business districts and tourist destinations. Throughout the world, our staff upholds the brand's fundamental values of distinctly modern design, simplicity and efficiency, making today's travellers feel naturally at home.

Offering comprehensive hotel services, Novotel ensures the well-being of business and leisure travellers alike. Guests will always find spacious rooms that easily adapt to both work and relaxation, a balanced choice of food and beverages available around the clock, and friendly, attentive staff, plus children's play areas, fitness centres and places to relax.

Novotel has long strived to promote sustainable development through its active involvement in the Accor Group's Earth Guest program. Today we strengthen this commitment by pledging to achieve Green Globe environmental certification for our entire network by 2010.

In 2008, 386 hotels and resorts make up the Novotel network, with more than 69,000 rooms in 58 countries. By 2010 we will add another 20,000 rooms, extending our global reach to 70 countries.


About Accor
Accor, a major global group and the European leader in hotels, as well as the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers to its clients over 40 years of expertise in two core businesses:

- Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre;

- Services, with 30 million people in 40 countries benefiting from Accor Services products in employee and public benefits, rewards and loyalty, and expense management.

For further informatin, kindly contact:
Rima Salman
Account Manager
T: +971 4 3415555
F: +971 4 3415588
P.O Box 32838, Dubai, UAE

Disclaimer »

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions